Marketing Specialist (Google SEM / SEO & Landing Pages)

SGP HEALTHCARE INVESTMENTS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A healthcare investment firm in Singapore is seeking a Marketing Specialist to enhance their in-house marketing team. The role involves executing Google SEM campaigns, applying SEO principles to improve landing pages, and using AI-assisted tools for content creation. Ideal candidates will have a diploma in marketing or related fields and relevant hands-on experience. Familiarity with WordPress and a structured healthcare environment are essential for success in this role.

Qualifications

• Hands-on experience with Google SEM and landing page operations required.
• Basic understanding of SEO concepts is mandatory.
• Familiarity with WordPress-based websites preferred.

Responsibilities

• Execute and monitor Google Ads campaigns and performance.
• Maintain and update brand website and microsites.
• Use AI tools for landing page content drafting and reporting.

Skills

Google SEM

SEO fundamentals

Landing page operations

AI-assisted tools

Education

Diploma or degree in marketing, digital media, communications, IT

Tools

WordPress

Google Ads

Job description

SGP Investment Group operates a network of medicalaesthetics clinics in Singapore, with related brand and operational presence in Shanghai and Kuala Lumpur. To support ongoing digital acquisition and website optimisation work, we are expanding our in‑house marketing team and inviting applications for a Marketing Specialist (Google SEM / SEO & Landing Pages) at executive level.

This role focuses on Google search marketing, SEO fundamentals, and hands‑on landing page operations. Experience with Facebook / Meta platforms is useful but not mandatory.

Key Responsibilities

Google SEM / SEO (Mandatory)

• Execute and monitor Google Ads (SEM) campaigns, including keywords, ad groups, budgets, and performance tracking
• Apply basic SEO principles to landing pages and website content (on‑page structure, headings, content relevance)
• Support ongoing optimisation of search‑driven traffic and conversions

Landing Page & Website Operations (Mandatory)

• Support maintenance and updates of brand website and microsites
  (PHP, MySQL, WordPress environment)
• Build, refine, and manage Google Ads landing pages
• Coordinate basic UI layout, content updates, and backend support with internal stakeholders

AI‑Assisted Content & Productivity

• Use AI tools to support:
• Landing page content drafting, structuring, and layout
  (e.g. Canva Magic AI, GPT‑based tools, NotebookLM)
• Presentation, reporting, and internal materials
  (e.g. NotebookLM, Gemini, Copilot, Napkin AI or similar tools)
• Support internal advisory or training tools where required

Facebook / Meta (Preferred)

• Exposure to Facebook / Meta social media content or advertising is an advantage
• May assist with basic posting, creatives, or campaign support when required

Requirements

• Diploma or degree in marketing, digital media, communications, IT, or related disciplines
• Mandatory hands‑on experience with Google SEM and search landing page operations
• Basic understanding of SEO concepts is required
• Familiarity with WordPress‑based websites and landing pages
• Comfortable using AI‑assisted tools for content and productivity
• Facebook / Meta advertising or social media experience is preferred but not mandatory
• Able to work in a structured, compliance‑aware healthcare environment
• Singapore resident or eligible to work in Singapore

Application

Complete the form before applying: https://forms.gle/BANHb1kAYwBY7k6D8

Pay package within the stated range will be commensurate with relevant experience and educational qualifications.

Please be advised that only shortlisted candidates will be notified.