Marketing Specialist

Capco; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global technology consultancy is seeking a Marketing Specialist to support marketing initiatives in Singapore and the APAC region. The successful candidate will play a pivotal role in digital marketing campaigns across multiple channels and develop engaging content to enhance the company's presence. Applicants should have at least 3 years of experience and possess strong written and verbal communication skills. Competitive benefits and a culture of innovation are offered.

Benefits

Medical and dental insurance

Work culture focused on innovation

Qualifications

• 3+ years of marketing experience in agency, consulting, or B2B technology.
• Proactive and independent worker, team player with strong relationships.
• Experience working with online content.

Responsibilities

• Plan, execute and measure digital marketing campaigns.
• Develop content-rich marketing assets for various channels.
• Monitor campaign performance using analytics tools.

Skills

Digital marketing

Content creation

Verbal communication

Written communication

Interpersonal skills

Education

Bachelor’s degree in marketing, communications, public relations, journalism or related field

Tools

HubSpot

Google Ads

Job description

Overview

Capco, a Wipro company, is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio of over 100 global organizations, Capco operates at the intersection of business and technology by combining innovative thinking with unrivaled industry knowledge to deliver end‑to‑end data‑driven solutions and fast‑track digital initiatives for banking, payments, capital markets, wealth and asset management, insurance, and the energy sector. Capco’s cutting‑edge ingenuity is brought to life through its Innovation Labs and award‑winning “Be Yourself at Work” culture and diverse talent.

About the Job

Capco is looking for a Marketing Specialist to join its growing APAC Marketing team, supporting the execution of marketing campaigns and initiatives across Singapore, Hong Kong, Thailand, Malaysia and the Middle East.

What You’ll Get To Do

• Assist in the planning, execution and measurement of digital marketing campaigns across omni‑channels (LinkedIn, Programmatic, Google Ads, email campaigns, etc.)
• Drive the development of content‑rich thought leadership and associated marketing assets for all channels (socials, events, sponsorships, webinars, etc.)
• Monitor and report on campaign performance using tools like HubSpot, working closely with digital vendors.
• Collaborate with leaders and sales teams to align marketing efforts with strategic commercial goals.
• Have strong written and interpersonal skills and be comfortable editing copy for marketing collateral.
• Create social media content to position Capco as a leader in financial services consulting.
• Support coordination of marketing campaigns and measure campaign success against pre‑defined metrics across multiple channels.
• Provide limited administrative support such as ordering giveaways, client gifts, arranging sessions with senior stakeholders, submitting invoices, and managing content trackers.
• Assist with management of creative requests from the business, including project management with design, content writers, and third‑party agencies.
• Learn new marketing technologies and software platforms to support brand building and marketing reach.
• Maintain and update APAC marketing pages on the intranet and create internal marketing newsletters.

What You’ll Bring With You

• Bachelor’s degree in marketing, communications, public relations, journalism or related field.
• 3+ years of marketing experience in agency, management consulting, financial services and/or B2B technology industry, with demonstrated ability to work effectively with a wide range of stakeholders.
• Proactive and independent worker who is also a team player and can build strong relationships with stakeholders.
• Demonstrable experience working with online content.
• Superb written and verbal communication skills.
• Excellent interpersonal skills, and the ability to communicate well with people at all levels of the company.
• High level of integrity, organization and a results‑driven orientation.

Why Capco?

We are expanding our business rapidly across Singapore and Asia. You will work on engaging projects with some of the largest banking and insurance clients in the world, projects that will deliver significant transformation and change.

We Offer

You will join a company that supports and encourages an entrepreneurial outlook and independent thinking. Capco operates with little hierarchy to allow employees to feel that Capco is their firm. We warmly value diversity and inclusion and embrace our collective uniqueness. We offer highly competitive benefits, including medical and dental insurance, and a work culture focused on innovation and the creation of lasting value for our clients and employees.