Marketing & Sales Executive

DUKE BAKERY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading bakery in Singapore is looking for a Marketing & Sales Executive to enhance brand growth and retail performance. This role will involve planning and executing marketing campaigns, managing social media content, and conducting market research. Candidates should have experience in marketing and sales, strong communication skills, and proficiency in social media platforms. The position offers a dynamic work environment and opportunities for professional growth.

Qualifications

• Experience in marketing and sales roles.
• Strong communication skills and ability to work in teams.
• Proficient in social media platforms.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Manage social media content across various platforms.
• Conduct market research and competitor analysis.
• Support corporate sales inquiries and customer service.

Skills

Social media management

Market research

Sales analysis

Content creation

Design skills

Tools

Canva

Job description

The Marketing & Sales Executive will support Duke Bakery’s brand growth, product marketing, and retail sales performance across all outlets in Singapore. This role works closely with the Marketing Team, Operations Team, and Product Development Team to plan promotions, execute campaigns, manage digital content, and drive sales conversion both online and offline.
行銷與業務執行專員將支援 Duke Bakery 在新加坡的品牌成長、產品行銷與零售業績。本職務需與行銷部、營運部與研發部密切合作，負責規劃促銷活動、執行品牌宣傳、管理社群內容，並推動線上與線下銷售。

Key Responsibilities

• Assist in planning and executing marketing campaigns, festive promotions, product launches, and seasonal activities.

• Manage social media content (Facebook, Instagram, TikTok, XiaoHongShu), including posting, coordination, and engagement.

• Coordinate photo/video shoots for new bakery items, gift sets, and corporate materials.

• Conduct market research, competitor analysis, and pricing studies to support business decisions.

• Design simple marketing materials (posters, in-store signage, digital banners) using Canva or similar tools.

• Work with Operations to plan outlet-level promotions and sales push strategies.

• Support corporate sales inquiries, quotations, and customer service for bulk orders and festive gifting.

• Track campaign performance, analyze sales data, and prepare weekly/monthly reports.

• Liaise with external vendors, agencies, designers, and printing suppliers.

• Support marketing admin tasks, including invoices, sample coordination, and marketing inventory management.