Marketing Manager, WFJ, SEAA & SG

CHANEL; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A premier luxury brand seeks a skilled marketing professional to drive client-centric strategies for Watches and Fine Jewelry. The role involves executing comprehensive marketing plans, transforming the client journey, and collaborating with global and regional teams. Candidates should possess a proven track record in marketing strategy within the luxury sector, strong analytical skills, and a passion for innovation in luxury retail. A multicultural sensitivity and the ability to navigate complex environments are essential.

Qualifications

• Proven marketing experience with successful strategies.
• Understanding of Watches and Fine Jewelry industries.
• Strong analytical skills with strategic mindset.

Responsibilities

• Execute marketing plans and activities in collaboration with teams.
• Transform client journey towards a client-centric approach.
• Measure campaign success and efficiency for WFJ objectives.

Skills

Marketing strategy formulation

Analytical skills

Client engagement

Luxury retail knowledge

Innovation and creativity

Job description

Why This Mission

The ambition of WFJ in SEAA is to accelerate our business by focusing on the following areas :

• Build brand equity
• Elevate client engagement
• Leverage and adapt Global brand strategy
• Bring High End business to next level

Reinforce our backbones

To achieve our ambition, we need to build and execute the right Marketing and Client strategy in mid and long run, and to develop deep knowledge & intelligence of our clients

Impact You Can Create In The Role

Ensure the excellent execution and orchestration of marketing plan and activities by working closely with our Marketingcommunity in SEAA markets as well as WFJ Division & team.

Transform the WFJ client journey towards a more client-centric and unified experience, leverage CRM data and analysis in order to build intelligence and recommendations to support the development of adequate Marketing & Retail orchestrations.

Marketing and Orchestration

Collaborate closely with SEAA markets to reflect on the marketing strategy and orchestration, ensuring alignment with global guidelinesand local market insights, challenges, and opportunities.

Maintain holistic view of each WFJ campaign, and ensure all the functions in WFJ division Marketing team are working towards SEAA markets requests

Measure campaigns success and efficiency to achieve WFJ objectives & share recommendations to Global based on SEAA learnings & needs (i.e. drive to store platforms, social media campaigns…)

Partner with Communications team on specific studies helphelpcrafting the right Media and PR strategy and improve our targeting / campaign efficiency

Foster innovation by sharing best practices & success stories among local,SEAA and North Asiamarkets and Global Marketing community

Work closely with Regional Merchandising and Retail & Learning teams to adjust marketing activities, in order to support the business needs and priorities

Be the main point of contact with WFJ division Product Marketing team for marketing tools development

Client Strategy

In partnership with the Client Experience & Engagement Manager, to gain knowledge on our client, constant fine tune and reflect on client journey, strategicrelevancy and effectiveness to ensure positive impact to the business and the client experience in the markets

Share client data and insights, and best practices across markets and regions

Build on client learnings and partner with Fashion, FBP and external partners to capture potential market opportunities.

You are Energised by

Formulating SEAA Marketing strategies through expertise across Marketing products and tools

Thinking innovatively of different ways to approach projects & challenges, leveraging insights, data, and strategic planning

Understanding the specificities of the luxury retail industry, in particularly the Watches & and Fine Jewelry category and stay updated of current competitor environment, being agile, flexible and able to deal with ambiguity

Being able to navigate between global / regional / local counterparts

What You Will Bring

Marketing experience with a proven track record for delivering marketing & clienteling strategies

Watches and Fine Jewelry knowledge and sensitivity

Strong analytic skills tied to a strategic mindset

Strategic thinking and planning, with business understanding on luxury retail market knowledge and culture acumen

Creation, innovation and aesthetically inclined

Multi-cultural sensitivity