Marketing Manager - Homecare & Foods UI MYSG Singapore, Singapore

Unilever Singapore Pte Ltd; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading consumer goods company is seeking a Marketing Manager for Homecare & Foods in Singapore. This role will define the growth vision by creating and managing the Integrated Business Planning and marketing roadmap. The ideal candidate will have over 10 years of FMCG experience, possess strong analytical and communication skills, and drive brand strategies to unlock market opportunities. The position requires collaboration with cross-functional teams to ensure impactful launches and sustainable growth.

Benefits

Competitive salary

Opportunities for career advancement

Diversity and inclusion initiatives

Qualifications

• Over 10 years' experience in FMCG with a focus on digital marketing.
• Strong network with customers and senior stakeholders.
• Experience working in cross-functional teams.

Responsibilities

• Lead IBP and category strategy aligned with global priorities.
• Manage category P&A and prioritize A&A investments.
• Drive portfolio strategy across Unilever’s home care and foods.

Skills

Strategic thinker

Analytical skills

Communication skills

Negotiation skills

Entrepreneurial mindset

Job description

Job Title: Marketing Manager - Homecare & Foods UI MYSG

Reporting to: Head of Marketing UI MYSG

Location: Singapore

About Unilever International

Unilever International is Unilever’s White Space Arm.

We work across the world to fill white spaces for Unilever.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and Southeast Asia and North Asia.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

• We will be the fastest route-to-market globally.

• We go where no (man, woman or distributor) has ever explored.

• Impossible is an opinion, not a fact.

• Speed is our currency.

• When brands are built right, they can last a lifetime.

UI will:

• Building leading market share positions in S.M.I.L.E.( SmallIsland Landlocked & Extreme) geographies to serve underservedgeographies -combination of digital + in store execution

• Serving underserved diaspora and religious population with the right innovations, festival marketing activation and building a strategy to serve these underserved consumers

• Creating new innovations and marketing programs to serve underserved channels such as Corporate Partnerships, Govt ^ & NGO (GIN), Cross Borderecom, Discounters etc

• Serving underserved brands by building a global model toseed, incubate and scale brands especially in Health and beauty, Ecom and modern trade

• Building new niche and underserved categories like lip care, hand care, sun care, face care, dressings in D&E, Surface cleaning etc

This role is important because…

You will shape the growth vision for two of UI’s most strategic categories—Home Care and Foods—by crafting and owning the Integrated Business Planning (IBP) and marketing roadmap. This role drives purposeful brand building,social-first demand generation, and deployment of relevant innovation to unlock white-space opportunities, ensuring UI Singapore becomes the premium showcase market globally.

Specifics of the role…

• Lead IBP and category strategy aligned with global priorities and local insights.

• Manage category P&A and ruthlessly prioritize A&A investments for sustainable growth.

• Drive portfolio strategy acrossUnilever’s home care and foods portfolio.

• Build and deploy best-in-class digital marketing programs (social, search, performance, DTC).

• Drive ATL/BTL campaigns and integrated communication plans.

• Champion innovation: identify white-space opportunities and influence NPD choices.

• Partner BU Leads and cross-functional teams to scale brands and deliver executional excellence.

• Analyze campaign ROI and consumer metrics to optimize performance.

• Lead agency relationships and ensure timely, impactful launches.

You’ll work closely with…

• UI Business Group Team /Global Brand Team

• Business Unit Team / Channel Development Team

• Finance, Supply Chain and RA/QA Team

• SocialHub Team

• Media and Activation Agencies

To be a star,you’re likely to…

• Be a strategic, highly adaptable and entrepreneurial person

• Embrace a high growth mindset, with strong love for consumers, shoppers and customers

• Have excellent business acumen and analytical skills

• Have excellent communication, negotiation and influencing skills with senior stakeholders

• Have experience working and leading in cross-functional teams

What you bring:

• Over10years’ experience in FMCG in building brands globally, especially with digital marketing and social first

• You are a maverick, you don’ttake no for an answer, you pioneer and are consumer obsessed

• Strong network with customers and senior stakeholders in the unilever business

• Deeply collaborative and work and win with others

• Have attention to detail and have a passion for execution

The roles of duties are not exhaustive and may change according to business requirements.

TO APPLY

Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available

Thank you for your interest and application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.