Marketing Manager - Contract up to 6K [Banking/Insurance]

Morgan McKinley; Singapore; On-site; SGD 60,000 - 80,000; Part time

Job summary

A leading recruitment agency in Singapore seeks a Customer Lifecycle Management (Marketing Manager - Individual Contributor) to transform customer acquisition and retention. This six-month contract role will design and lead initiatives to expand the customer base and enhance profitability. Key responsibilities include orchestrating customer journeys and collaborating with cross-functional teams. Candidates should possess a Bachelor's Degree and a minimum of four years of relevant experience in marketing campaigns.

Qualifications

• Minimum of 4 years of relevant experience in marketing campaigns.
• Proven experience in designing and executing segment-specific campaigns.
• Strong background in customer experience strategy.

Responsibilities

• Orchestrate customer journeys across acquisition, activation, and retention.
• Design and execute campaigns from concept to post-launch reviews.
• Collaborate cross-functionally with various teams for campaign execution.

Skills

Marketing campaign design

Analytics

Stakeholder management

Cross-functional collaboration

Campaign financials

Education

Bachelor’s Degree or Equivalent

Job description

OurclientisseekingaCustomerLifeCycleManagement[MarketingManager-Individualcontributorrole]totransformhowcustomersareacquired,activated,retained,anddeepened.

Thisrolewilldesignandleadinitiativesthatgrowthecustomerbase,reduceattrition,andunlocksustainablecross‑sellandup‑sellopportunities—directlyinfluencingbothtop‑lineandbottom‑lineresults.

Thisisacontractrolefor6months.

Responsibilities

• Orchestratecustomerjourneysacrossacquisition,activation,retention,andrelationshipdeepening.
• Designandexecutecampaignsend‑to‑end:fromconceptualization,approvals,implementation,andpost‑launchreviews.
• Collaboratecross‑functionallywithmarketing,tech,operations,anddistributionteamstomapcampaignmechanicsandensureseamlessexecution.
• Championcollaborationacrossmarketing,communications,analytics,digital,andautomationteams.
• RepresenttheCustomer&Digitalteam,partneringwithdistribution,product,andretailbankingfunctions.
• Embedperformancedisciplinetoensuremeasurableimpactandaccountability.

Requirements

• Bachelor’sDegreeorEquivalent
• Minimumof4yearsofrelevantinMarketingCampaignorrelevantbackground
• Provenexperiencedesigningandexecutingsegment‑specificcampaigns.
• Abilitytoconceptualizecampaignsandtranslatethemintocleardocumentationforimplementationandapproval.
• Skilledincampaignfinancials—abletobuildandtranslateprojectionsintoExcel.
• Strongbackgroundinanalytics,marketingautomation,andcustomerexperiencestrategy.
• Excellentstakeholdermanagementandcross‑functionalcollaborationskills.

Interestedcandidatesmayapplythroughtheapplicationsystemorsenditto [e-mail]. Shortlistedcandidateswillbenotified.

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