Marketing Manager APAC

GenTrack; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global software solutions provider in Singapore is seeking a Marketing Manager APAC to drive its marketing strategy across the region. The ideal candidate will have over 5 years of experience in B2B field marketing, particularly in the software industry. Responsibilities include executing digital campaigns, managing events, and collaborating with sales for lead generation. This role offers personal growth within a vibrant, high-growth organization with a competitive reward package.

Benefits

Competitive reward package

Personal growth opportunities

Vibrant company culture

Qualifications

• Minimum of 5 years of experience in B2B field marketing within the software industry across Asia.
• Proven track record in account-based marketing (ABM) and digital marketing.
• Exceptional communication and writing skills.

Responsibilities

• Execute the marketing strategy and build brand awareness across APAC.
• Develop and implement engaging digital campaigns.
• Plan and execute marketing events to maximize engagement.

Skills

B2B marketing

Digital Marketing

Social Media Management

Event Planning

Corporate Communications

Tools

HubSpot

Canva

Job description

The Company

Gentrack provides leading utilities across the world with innovative cleantech solutions. The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Working with some of the world’s biggest energy and water companies, as well as innovative challenger brands, we are helping companies reshape what it means to be a utilities business. We are driven by our passion to create positive impact. That is why utilities rely on us to drive innovation, deliver great customer experiences, and secure profits. Together, we are renewing utilities.

Our Values and Culture

Colleagues at Gentrack are one big team, working together to drive efficiency in two of the planet’s most precious resources, energy, and water. We are passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other. Our core values are:

• Respect for the planet
• Respect for our customers
• Respect for each other

Gentrackers are a group of smart thinkers and dedicated doers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do.

This is a truly exciting time to join Gentrack with a clear growth strategy and a world-class leadership team working to fulfil Gentrack’s global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business.

The Opportunity

We are currently looking for a Marketing Manager APAC: Gentrack is a global leader in providing essential software solutions to utilities with the goal to bring utilities into a sustainable era. In Asia, we're growing rapidly and are looking for a dynamic and experienced Marketing Manager to join our team.

This is a regional role supporting APAC, perfect for a results-oriented individual with a passion for B2B marketing in the software industry, ready to make a significant impact across the region.

The Specifics

As our Marketing Manager APAC, you'll be instrumental in executing our marketing strategy, building brand awareness, helping sales nurture the opportunities down the funnel and generating new leads. Your day-to-day will involve a blend of strategic planning and hands-on execution.

Operational responsibilities include:

• Digital Marketing & Social Media: Developing and implementing engaging digital campaigns across various platforms, managing our social media presence, and optimizing content for lead generation and brand visibility.
• Research and database management: Admin tasks such as database handling and researching data such as market trends.
• Content Creation & Communications: Crafting compelling marketing collateral, including case studies, whitepapers, presentations, and email campaigns, ensuring clear and consistent messaging that resonates with our target audience.
• Event Management: Planning, organizing, and executing a range of marketing events, from webinars to industry conferences, to maximize engagement and lead capture.
• Marketing Operations: Utilizing marketing automation tools (like HubSpot) to streamline campaigns, track performance, and report on key marketing metrics.
• Collaboration: Working closely with sales, product, and global marketing teams to align strategies and ensure integrated campaign execution.

What we're looking for:

• A proactive and adaptable professional with a proven track record in B2B field marketing.
• Minimum of 5 years of experience in B2B field marketing within the software industry, specifically across Asia.
• Demonstrated expertise in account-based marketing (ABM), digital marketing, social media management, event planning, and corporate communications.

Technical Skills:

• Proficiency with marketing automation software (e.g., HubSpot) is highly desirable.
• Familiarity with design tools like Canva or basic video editing software is a plus.

Personal Attributes:

• A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment.
• Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely.
• Willingness to travel occasionally (generally less than 10%) to support key events across the region.

What we offer in return:

• Personal growth – in leadership, commercial acumen, and technical excellence
• To be part of a global, winning high-growth organization – with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet

Gentrack wants to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.

Gentrack is an equal opportunities employer and welcomes applications from all qualified candidates.