Marketing Manager

MDESG PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A marketing company in Singapore is seeking a professional to lead marketing strategy development and oversee various campaigns. The ideal candidate will have strong leadership skills, analytical expertise, and proficiency in multiple marketing channels. Responsibilities include managing budgets, mentoring teams, and ensuring brand consistency across communications.

Qualifications

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities.
• Excellent project management and organisational skills.

Responsibilities

• Develop and execute marketing strategies.
• Plan and manage marketing campaigns across channels.
• Conduct market research for customer needs and opportunities.
• Manage marketing budgets and resources.
• Lead and mentor marketing teams.
• Monitor campaign performance and analytics.
• Collaborate across departments for cohesive branding.
• Maintain brand consistency across all communications.

Skills

Leadership

Analytical skills

Proficiency in marketing channels

Strategic thinking

Project management

Job description

Key Responsibilities

• Strategy Development: Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
• Campaign Management: Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
• Market Research: Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.
• Budget Management: Manage marketing budgets and allocate resources effectively to maximise the return on investment.
• Team Leadership: Lead and mentor marketing teams, providing guidance and direction to marketing professionals.
• Performance Analysis: Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimise strategies.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.
• Brand Management: Maintain a consistent brand image and message across all marketing communications and platforms.

Essential Skills

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities.
• Excellent project management and organisational skills.