Marketing Manager

KLHEALTH PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading health and wellness company in Singapore is seeking a Marketing Executive to oversee strategic marketing planning and execution. You will develop and implement effective digital marketing campaigns across various platforms, ensuring consistency in brand messaging. The ideal candidate has a degree in marketing and is proficient in SEO and PPC management. Strong communication skills and the ability to collaborate in a fast-paced environment are essential for this role.

Qualifications

• Diploma or Bachelor's degree in marketing, Digital Marketing, Business, or a related field.
• Proficiency in SEO techniques, PPC campaign management, social media platforms, and email marketing.
• Familiarity with Google Analytics, Google Ads, and social media analytics tools.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment.
• Knowledge of aesthetic and beauty trends is a plus.

Responsibilities

• Oversee strategic planning and execution of Marketing Calendar.
• Plan and execute digital marketing campaigns including SEO, SEM, and social media.
• Develop offline and online marketing strategies.
• Collaborate with E-commerce for integrated marketing.
• Manage media and development of marketing materials.

Skills

Proficiency in SEO techniques

PPC campaign management

Social media platforms

Email marketing

Excellent communication skills

Creativity

Collaborative working

Education

Diploma or Bachelor's degree in marketing, Digital Marketing, Business

Tools

Google Analytics

Google Ads

Social media analytics tools

Job description

Job Description

• Oversee in strategic planning and making sure timely execution of overall Marketing Calendar.
• Plan and execute creative. effective digital marketing campaigns including SEO, SEM, display advertising, social media and email marketing for lead generation.
• Develop strategy for online and offline marketing.
• Work with E-commerce to combine all digital marketing with offline activities.
• Develop Public Relation strategy and plan, manage media, and develop press release as part of overall brand building.
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials.
• Monitor marketing budget with accountability for growth in marketing efficiency and return of investment.
• Develop and maintain brand guidelines, ensuring consistency across all brand touchpoints.
• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
• Ad-hoc administrative work as required by the company.

Requirements

• Diploma or Bachelor's degree in marketing, Digital Marketing, Business, or a related field.
• Proficiency in SEO techniques, PPC campaign management, social media platforms, and email marketing.
• Familiarity with Google Analytics, Google Ads, and social media analytics tools.
• Excellent communication skills, both written and verbal, with a creative mindset.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of the aesthetic, beauty trends, and consumer behavior is a plus.