Marketing Head of Malaysia & Singapore (Mat Cover)

Robert Walters (S) Pte Ltd; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

A prominent recruitment firm is seeking a Marketing Manager for maternity cover in Singapore and Malaysia. The role emphasizes leading marketing strategies across both markets, managing digital and social media campaigns, and executing experiential marketing activities. The ideal candidate will possess extensive experience in digital marketing, alongside strong analytical and interpersonal skills. This position offers flexible working options, generous pension contributions, and a commitment to fostering an inclusive culture that values teamwork and individual growth.

Benefits

Flexible working opportunities

Generous pension contributions

Ongoing training opportunities

Qualifications

• Hands-on experience leading multi-channel campaigns across diverse platforms.
• Expertise in digital marketing including SEO/SEM tactics.
• Strong analytical skills in reviewing campaign performance using metrics.

Responsibilities

• Lead marketing function for Malaysia and Singapore.
• Develop social media marketing strategies across multiple platforms.
• Manage digital marketing campaigns to drive website traffic.

Skills

Social media strategy development

Multi-channel campaign management

Data analysis for marketing

Collaboration with cross-functional teams

Interpersonal skills

Tools

SEO

SEM

Email marketing tools

Social media platforms (Facebook, Instagram, TikTok, LinkedIn)

Job description

Keywords: collaborative, dependable, flexible working opportunities, supportive leadership, inclusive, training opportunities, generous pensions contributions

MADE Group is seeking a Marketing Manager, Singapore and Malaysia for a maternity cover position, offering you the chance to lead impactful marketing initiatives across two vibrant markets. This role provides an exceptional opportunity to shape brand strategy, drive engagement, and foster community growth while working with a supportive and knowledgeable team. You will benefit from flexible working opportunities, generous pension contributions, and ongoing training designed to help you thrive in your career. MADE Group is renowned for its inclusive culture and commitment to employee development, making this a truly rewarding environment for those who value collaboration and growth. If you are passionate about marketing, eager to make a difference, and looking for a role that offers both challenge and support, this is the perfect opportunity for you.

• Lead the marketing function for both Malaysia and Singapore, overseeing all aspects of digital, social media, experiential, and campaign management with full autonomy over strategy execution.
• Join MADE Group's inclusive and collaborative team culture where your ideas are valued, your growth is supported, and your wellbeing is prioritised throughout your tenure.

What you'll do:

As the Marketing Manager, Singapore and Malaysia (Maternity Cover), you will be at the forefront of driving brand success across two dynamic markets. Your day‑to‑day responsibilities will involve crafting innovative social media strategies tailored to each platform's unique audience while managing digital campaigns that boost online presence. You will orchestrate experiential events designed to leave lasting impressions on consumers, ensuring every initiative aligns seamlessly with broader business goals. By leveraging data analytics and market insights, you will continuously refine approaches for maximum impact. Working collaboratively with internal teams as well as external partners ensures smooth execution of all projects. Your ability to stay ahead of industry trends will empower MADE Group's continued growth in these regions. This role offers you the chance to make meaningful contributions while enjoying a supportive work environment focused on personal development.

• Develop comprehensive social media marketing strategies across platforms such as Facebook, Instagram, TikTok, and LinkedIn to enhance brand awareness and foster community engagement.
• Create and manage digital marketing campaigns including email marketing, search engine optimisation (SEO), search engine marketing (SEM), and display advertising to drive website traffic and generate leads.
• Plan and execute experiential marketing activities such as events, product launches, and sponsorships to deliver memorable brand experiences that encourage word‑of‑mouth promotion.
• Review the performance of all marketing campaigns using relevant metrics and key performance indicators (KPIs), making data‑driven decisions to optimise results and improve return on investment (ROI).
• Analyse market research data alongside consumer insights to identify new opportunities for localised product development and improvement within both regions.
• Collaborate closely with cross‑functional teams to ensure alignment between marketing initiatives, overall business objectives, and product development plans.
• Manage relationships with external vendors and agencies‑including PR firms and creative agencies‑to guarantee timely delivery of projects within budget constraints.
• Stay informed about industry trends, evolving consumer behaviour patterns, and emerging technologies in order to identify fresh opportunities for brand growth.
• Support the wider team by sharing knowledge gained from campaign analysis and market research to inform future strategies.
• Champion MADE Group's values by fostering an inclusive environment that encourages open communication and teamwork.

What you bring:

To excel as Marketing Manager, Singapore and Malaysia (Maternity Cover), your background should include hands‑on experience leading multi‑channel campaigns across diverse platforms. Your expertise in digital marketing‑spanning email outreach through advanced SEO/SEM tactics‑will be essential for driving measurable results. You bring a keen eye for detail when analysing campaign effectiveness using robust metrics while remaining sensitive to local market nuances uncovered through research. Your collaborative approach enables seamless coordination with colleagues from different departments as well as external partners. A genuine interest in staying current with industry developments ensures your strategies remain relevant. Above all else, your interpersonal skills foster trust among team members; your commitment to inclusivity helps build a positive work atmosphere where everyone feels valued.

• Proven experience in developing successful social media strategies across multiple platforms including Facebook, Instagram, TikTok, LinkedIn.
• Demonstrated ability in managing end‑to‑end digital marketing campaigns such as email marketing, SEO/SEM initiatives, and display advertising.
• Track record of planning and executing experiential marketing activities like events or product launches that drive consumer engagement.
• Strong analytical skills with experience reviewing campaign performance using metrics/KPIs for data‑driven decision‑making.
• Expertise in interpreting market research data alongside consumer insights to inform localised product development strategies.
• Excellent interpersonal skills enabling effective collaboration with cross‑functional teams within an organisation.
• Experience managing external vendors/agencies ensuring project deliverables meet quality standards within set budgets.
• Up‑to‑date knowledge of industry trends including changes in consumer behaviour patterns or emerging technologies relevant to marketing.
• Ability to communicate clearly both verbally and in writing when presenting ideas or reporting outcomes.
• Commitment to fostering an inclusive workplace culture that values teamwork.

What sets this company apart:

MADE Group stands out as an employer dedicated not only to business excellence but also employee wellbeing. The company champions flexible working opportunities so you can balance professional ambitions with personal commitments. Generous pension contributions reflect their long‑term investment in staff security while ongoing training ensures continual skill enhancement regardless of career stage. Employees benefit from a genuinely inclusive culture where diversity is celebrated; ideas are welcomed from all corners of the organisation. Supportive leadership guides every team member towards shared success without compromising individual growth or wellbeing. At MADE Group you'll find more than just a job‑you'll discover a network committed to helping you flourish both professionally and personally.

What's next:

If you're ready to take the next step in your career journey with MADE Group's welcoming team environment‑apply now!

Apply today by clicking on the link provided below.

Do note that we will only be in touch if your application is shortlisted.