Marketing Executive

COGNITUS ACADEMY (GOLDHILL) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is seeking a creative Marketing Executive to enhance their marketing initiatives. The candidate will be responsible for dynamic content creation, managing paid advertising, and contributing to event execution. Ideal applicants should have a degree in Marketing or related field and be skilled in video editing and social media strategies. This role offers a collaborative environment conducive to personal and professional growth.

Benefits

14 days annual leave plus 1 birthday leave

Paid sick leave in accordance with MOM guidelines

Hands-on exposure across multiple areas of marketing

Qualifications

• Comfortable with filming and editing content using mobile or camera equipment.
• Understanding of digital marketing, campaign creation, and content strategy.
• Organized, proactive, and able to manage multiple tasks in a fast-moving environment.

Responsibilities

• Film and edit marketing content for social media, website, and campaigns.
• Plan, set up, and manage paid advertising campaigns across Meta platforms.
• Assist with setup and execution of marketing events, workshops, and open houses.

Skills

Content creation

Digital marketing

Video editing

Strong communication

Teamwork

Education

Diploma or Degree in Marketing, Communications, Media or related field

Tools

CapCut

Job description

About Cognitus Academy

Cognitus Academy is committed to delivering high-quality English education for both Primary and Secondary School students, specialising in student-centric learning experiences. We are looking for a creative and driven Marketing Executive to support our marketing initiatives, content creation, and lead generation efforts.

About the Role

The Marketing Executive will play a key role in executing marketing activities across content, campaigns, and events. This is a hands-on role suited for someone who enjoys creating content, supporting on-ground initiatives, and contributing directly to business growth by funneling leads to the sales team.

Key Responsibilities

Content Creation & Production

• Film and edit marketing content for social media, website, and campaigns

• Assist with basic video editing, post-production, and content optimisation

• Ensure content aligns with Cognitus Academy’s brand and messaging

Content Strategy, Graphic Design and Marketing Support

• Support content planning and execution across digital platforms

• Assist in developing marketing ideas and campaigns to increase brand awareness and engagement

• Monitor basic content and campaign performance and suggest improvements

Paid Advertising & Performance Analytics (Meta Ads)

• Plan, set up, and manage paid advertising campaigns across Meta platforms (Facebook & Instagram) to support enrolment, events, and brand awareness

• Create and A/B test ad creatives, copy, audiences, and formats to optimise campaign performance based on performance insights

• Monitor ad performance metrics including reach, engagement, CAC, CPL and conversions

• Prepare simple performance reports and provide data-driven recommendations for improvement

Events & On-Ground Marketing

• Assist with setup and execution of marketing events, workshops, and open houses

• Support logistics, materials preparation, and on-site coordination

• Capture photo and video content during events for post-event marketing use

Lead Generation & Sales Funnel Support

• Support marketing initiatives aimed at generating leads

• Help qualify and funnel marketing leads to the sales team

• Assist with basic tracking and reporting of leads and campaign outcomes

Requirements

• Diploma or Degree in Marketing, Communications, Media, or a related field (or relevant experience/portfolio)

• Comfortable with filming and editing content using mobile or camera equipment

• Understanding of digital marketing, campaign creation and content strategy

• Willingness to support weekend events and on-site activities when required

• Organized, proactive, and able to manage multiple tasks in a fast moving environment

• Strong communication, teamwork skills and an interest in education

• Experience with video editing tools (CapCut)

• Familiarity with social media platforms and analytics

Working Hours (Probation period will be 1-3 months)

• First 6 months: Tuesday to Saturday (to acclimatise to the team and Saturday operations)

• After 6 months: Monday to Friday

• Weekdays: 10.30am – 7.30pm

• Saturdays: 8.30am – 5.30pm

Leave & Benefits

• Annual Leave: 14 days per year + 1 birthday leave

• Sick Leave: 14 days paid sick leave, in accordance with MOM guidelines

Why Join Cognitus Academy

• Hands-on exposure across multiple areas of marketing

• Opportunity to build a strong marketing portfolio

• Supportive team environment with room for growth