Marketing Executive

THE PLATTERING CO PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A catering and events company in Singapore is looking for a motivated Marketing Executive to drive brand growth and generate new business leads. This role involves developing lead generation strategies, managing digital marketing campaigns, and creating engaging content for social media and the company website. The ideal candidate should possess a bachelor's degree in marketing and 1 to 3 years of relevant experience, particularly in the food or hospitality sectors, and be proficient in various digital marketing tools.

Qualifications

• 1–3 years of experience in marketing, preferably in food, hospitality, or events.
• Excellent writing and storytelling skills.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop and execute strategies to attract new catering clients.
• Manage and optimize online advertising campaigns to drive qualified leads.
• Create compelling content for social media and newsletters.

Skills

Lead generation strategies

Digital marketing campaigns

Content creation

Social media management

Analytics tracking

Education

Bachelor’s degree in Marketing

Tools

Google Ads

Meta Business Suite

HubSpot

Canva

Mailchimp

Job description

The Plattering Co. Pte Ltd, known for its beautiful grazing tables and creative catering buffet setup displays, sharing platters, bowls and bentos and unique catering setups. As we continue to expand, we are seeking a motivated Marketing Executive to help us grow our brand and generate new business leads.

The Marketing Executive will support our marketing and sales efforts by driving lead generation, creating engaging content, and managing digital marketing campaigns. This role blends creativity with analytics — ideal for someone who enjoys storytelling, social media, and measurable marketing results.

Key Responsibilities

Lead Generation

• Develop and execute strategies to attract new catering clients (corporate, weddings, and private events).
• Manage and optimize online advertising campaigns (Google Ads, Meta Ads, etc.) to drive qualified leads.
• Maintain and update CRM databases (e.g., HubSpot, Zoho) to track leads and nurture potential clients.
• Coordinate email marketing campaigns and event promotions.
• Collaborate with the sales team to ensure smooth lead handoff and follow-up.

Content Creation & Marketing

• Create compelling content for social media, newsletters, and the company website.
• Write blog posts, case studies, and promotional materials highlighting services, menus, and events.
• Develop photo and video content in collaboration with photographers and chefs.
• Manage social media platforms (Instagram, Facebook, LinkedIn, TikTok) with consistent posting and engagement.
• Track analytics to measure content performance and optimize future campaigns.

Brand & Event Support

• Assist in planning and promoting company participation in food fairs, expos, and local events.
• Ensure consistent brand voice and visual identity across all materials.
• Support the creation of marketing collateral (flyers, brochures, proposals, etc.).

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in marketing, preferably in the food, hospitality, or events industry.
• Proficiency in digital marketing tools (Google Ads, Meta Business Suite, Canva, Mailchimp, or similar).
• Excellent writing and storytelling skills.
• Strong organizational skills and attention to detail.
• Basic photo/video editing skills a plus.

Familiarity with CRM and analytics tools (HubSpot, Google Analytics, etc.) preferred.