Marketing Executive

SINGAPORE MEDICAL SPECIALISTS CENTRE PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading medical clinic in Singapore seeks a creative and driven Marketing Executive. The role involves supporting the clinic's digital presence, managing social media, and ensuring compliance with healthcare marketing guidelines. The ideal candidate should have a minimum of 2 years in digital marketing, strong content creation skills, and proficiency in tools like Canva and Adobe. This position offers a dynamic work environment with opportunities for growth.

Qualifications

• Minimum 2 years of experience in digital marketing, content marketing, or a related role.
• Experience executing paid social media campaigns.
• Strong writing skills to create educational content.

Responsibilities

• Develop content for social media, website, and patient materials.
• Ensure marketing materials comply with healthcare guidelines.
• Manage and grow the clinic's social media platforms.

Skills

Digital marketing

Content creation

Social media management

Analytical thinking

Attention to detail

Education

Diploma or Bachelor's degree in Marketing or related field

Tools

Canva

Adobe software

Job description

We are seeking a creative and driven Marketing Executive to support our clinic’s digital presence and content strategy.

Key Responsibilities

Content Creation & Collaboration

• Work closely with doctors and internal teams to translate clinical information into patient-friendly educational content

• Develop content for social media, website pages, blog articles, EDMs, brochures, and patient materials

• Develop and manage monthly content calendars aligned with clinic specialities and seasonal healthcare trends

Regulatory-Compliant Healthcare Marketing

• Ensure all marketing materials comply with MOH/HCSA healthcare advertising guidelines

• Review content for regulatory and ethical compliance before publishing

Website & Patient Journey Optimisation

• Analyse digital data and recommend improvements to website service pages and patient enquiry journey

• Write SEO-optimised website content and blog articles to improve search visibility

• Enhance FAQ pages, service descriptions, and enquiry conversion flow

Social Media & Digital Platforms Management

• Manage and grow the clinic’s social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc)

• Conduct regular social media audits to ensure best practices are applied

• Execute and monitor paid social media campaigns

• Maintain digital dashboards across multiple accounts to track performance

Visual Content Production

• Handle basic photography and videography for marketing purposes

• Edit videos and visuals using Adobe software

• Coordinate filming sessions with doctors and staff for content creation

Performance Tracking & Reporting

• Monitor marketing metrics with focus on patient enquiries and conversion

• Prepare monthly marketing performance reports for management

• Track effectiveness of campaigns and recommend improvements

Online Presence & Reputation Management

• Create and maintain online listings across Google Business, healthcare directories, and relevant platforms

• Monitor and respond to Google reviews to maintain the clinic’s online reputation

Campaign Coordination & Internal Marketing

• Coordinate with sales, operations, and front desk teams to ensure smooth execution of marketing campaigns

• Design in-clinic marketing collaterals such as posters, brochures, and service leaflets

• Prepare EDMs and patient broadcast messages for campaigns

Brand Consistency

• Ensure brand message and tone are consistent across all platforms and materials

Others

• Any other ad hoc duties as assigned

Requirements

• Minimum 2 years of experience in digital marketing, content marketing, or a related role

• Experience executing paid social media campaigns

• Diploma or Bachelor’s degree in Marketing, Business, or related field

• Proficiency in Canva and Adobe creative software for photo and video editing

• Strong writing skills and ability to create educational, patient-friendly content

• Ability to manage multiple projects simultaneously with strong attention to detail

• Good understanding of social media platforms, digital trends, and content strategies

• Problem-solving mindset with analytical thinking

• Knowledge of content management systems (CMS)

• Experience in healthcare, medical, or regulated industries will be an advantage