Marketing Director

LUMINARY SERVICE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A prominent marketing firm in Singapore seeks an experienced marketing professional to develop and implement effective marketing strategies. The role involves overseeing comprehensive campaigns, leading a team of marketing experts, and managing digital marketing initiatives across various platforms. The ideal candidate will have expertise in driving consumer engagement, optimizing digital experiences, and utilizing data analytics to refine strategies. Strong leadership and coordination with external partners are essential.

Responsibilities

• Develop and implement the overall marketing strategy to support the organization’s objectives.
• Oversee the creation of comprehensive marketing campaigns, aligning them with the business goals.
• Lead and mentor a team of marketing professionals, including managers, specialists, and creative teams.
• Manage the organization’s digital marketing strategy, including content marketing, social media, email marketing, SEO/SEM, and online advertising.
• Optimize the digital experience across the website, mobile apps, and other digital platforms.
• Conduct market research to understand consumer trends, competitor activity, and emerging industry developments.
• Use data analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing plans.
• Design and implement strategies that enhance customer loyalty and engagement.

Job description

Responsibilities

• Develop and implement the overall marketing strategy to support the organization’s objectives.
• Oversee the creation of comprehensive marketing campaigns, aligning them with the business goals.
• Lead and mentor a team of marketing professionals, including managers, specialists, and creative teams.
• Manage the organization’s digital marketing strategy, including content marketing, social media, email marketing, SEO/SEM, and online advertising.
• Optimize the digital experience across the website, mobile apps, and other digital platforms.
• Conduct market research to understand consumer trends, competitor activity, and emerging industry developments.
• Use data analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing plans.
• Design and implement strategies that enhance customer loyalty and engagement.