Marketing CRM Lead

SYFE PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading digital wealth platform in Singapore is seeking a CRM Lead to own customer lifecycle strategies across various platforms. The role involves designing customer engagement journeys, leading local lifecycle campaigns, and working cross-functionally to enhance user experience. Candidates should have 4-6 years of experience in CRM or lifecycle marketing, strong communication skills, and a background in fintech. This position offers competitive pay, employee ownership opportunities, and comprehensive health support.

Benefits

Employee Stock Option Program

Comprehensive health support

Learning budgets

Qualifications

• 4–6 years of experience in CRM or lifecycle marketing, ideally in high-growth digital platforms.
• Strong experience managing complex customer journeys and segmentation.
• Ability to explain financial concepts clearly.

Responsibilities

• Own the CRM and lifecycle strategy across multiple channels.
• Design, build, and deploy customer journeys to drive engagement.
• Oversee metrics for CRM and engagement performance.

Skills

CRM strategy ownership

Data-driven decision making

Strong communication skills

Detail-oriented

Experience in fintech

Tools

CRM platforms

Job description

About Syfe

Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products.ाड़ Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management.

The Right Profile

As the CRM Lead (Singapore), you will own Syfe’s customer lifecycle and engagement strategy in our home market слово Reporting to the Head of Marketing (Singapore), you will oversee all aspects of marketing communications, from onboarding and education, to ongoing engagement, retention, and cross-product adoption. In this role you will showcase the simplicity of Syfe’s product and relevant information to support our investors across email, push notifications, and in-app messaging.

This role has clear ownership and influence. You will set curse the direction for lifecycle marketing in Singapore while remaining hands‑on with execution. You will work closely with our Investment & Content Lead to deliver our content to our users in the best formats at the right times.

This role is cross‑functional in nature and will involve close work with product, various marketing teams, data, and compliance teams to deliver communication that builds clarity, confidence, and trust.

Responsibilities

• Own the CRM and lifecycle strategy for Singapore across email, push notifications, and in-app messaging.
• Design, build, and deploy customer journeys that drive activation, engagement, retention, and cross-product adoption.
• Identify friction points and drop-offs across the customer journey, and partner with product and marketing teams to address them through lifecycle messaging and behaviour‐nudges.
• Work closely with Syfe’s data and engineering team to configure journeys within our CRM platform, ensuring triggers, events, and segments are accurate and scalable.
• Lead the development of local lifecycle campaigns, including hands‑on creative direction and copywriting.
• Oversee metrics for CRM and engagement, including the tracking of performance across key KPIs such as open rates, click‑through rates, conversions, retention, and LTV impact.
• Run structured A/B testing and experimentation to continuously improve lifecycle performance.
• Own the strategy and distribution of Syfe Singapore’s newsletter, delivering market insights, product updates, and practical investing guidance in partnership with content, product marketing, product, and compliance teams.
• Ensure all CRM and content outputs are localised for Singaporean investors, balancing clarity, compliance, and different levels of financial literacy.
• Partner with the central CRM product owner to ensure campaigns are automated, modular, and built on a strong data foundation.
• Maintain and optimise CRM templates, personalisation logic, audience segments, and decision rules.
• Support major product launches, promotions, and brand campaigns with coordinated lifecycle messaging plans.

Minimum Qualifications

• 4–6 years of experience in CRM, lifecycle marketing, or customer engagement, ideally in fintech, consumer tech, or high‑growth digital platforms.
• Comfortable owning lifecycle strategy while remaining hands‑on with execution.
• Strong experience working with CRM platforms and managing complex journeys, triggers, and segmentation.
• Detail‑oriented and data‑driven, with confidence using dashboards, designing experiments and using testing to guide decisions.
• Comfortable operating in a fast‑moving environment with evolving priorities.
• Strong written communication skills, with the ability to explain financial concepts clearly and credibly.
• Experience in wealth management, fintech, financial services, or regulated consumer industries is a plus.

What you can expect with us

• Competitive pay and annual reviews.
• Employee ownership opportunities through our Employee Stock Option Program (ESOP).
• Comprehensive health and wellbeing support, including Employee Assistance Program (EAP) access.
• Supportive leave policies, including parental leave.
• Learning budgets and internal mobility opportunities.
• A collaborative and high‑performing environment where work meets purpose and fun. Expect modern offices with a stocked pantry and engaging team‑building activities!

Come As You Are

We believe in the power of diversity and-assigned are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.