Luxury CRM & Client Experience Lead

Prada Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Prada Group seeks a senior CRM and Client Experience lead to design bespoke high-touch CRM journeys for top-tier clients. Collaborate with regional teams to curate personalized experiences that build loyalty and lifetime value while maintaining impeccable brand standards across activations.

You will design digital strategies, manage events in SEAO, and coordinate with premium vendors to deliver flawless executions within budget and timelines.

Qualifications

• 7+ years of experience in CRM, Client Engagement, Client Development, Client Experience or brand experience, preferably within luxury, fashion, hospitality, or lifestyle sectors
• Exceptional creative vision with strong attention to detail and aesthetics
• Strong leadership and project management skills, with the ability to manage multiple complex initiatives simultaneously
• Excellent communication and stakeholder management skills
• Experience managing large budgets and external partners
• Willingness to travel frequently and work flexible hours as required
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)

Responsibilities

• Create & Develop CRM Strategy and Unique Customer Journey to support Business Needs
• Ensure Local CRM Strategies are in line with KPIs defined in line with Regional Team and HQ
• Enhance Customer Re-Activation & Recruitment and Loyalty towards Short Term and Long Term Business Return
• Develop Interactive CRM Actions to strengthen Brand Visibility and enhance Client's Loyalty
• Create Digital Strategies, Implementation and Management to support the Business & maximize Brand Exposure towards Dealers' Communications Channels
• Responsible to plan, co-ordinate and Execute all Results Driven Events in SEAO
• Design bespoke, high-touch experiences tailored to top-tier clients and VIP audiences
• Collaborate with regional team to curate personalized journeys that foster loyalty and lifetime value
• Maintain a deep understanding of consumers’ expectations, trends, and behaviours
• Ensure all experiences reflect the highest level of quality, detail, and brand consistency
• Set and uphold visual and experiential guidelines across all activations
• Push creative boundaries while maintaining brand integrity
• Identify, negotiate, and manage relationships with premium vendors, agencies, and production partners
• Ensure flawless execution within budget and timelines
• Leverage insights to continuously refine and elevate future experiences

Skills

CRM strategy

Client engagement

Leadership

Project management

Stakeholder management

Travel flexibility

MS Office

Tools

Microsoft Office Suite

Job description

Prada Group seeks a senior CRM and Client Experience lead to design bespoke high-touch CRM journeys for top-tier clients. Collaborate with regional teams to curate personalized experiences that build loyalty and lifetime value while maintaining impeccable brand standards across activations.

You will design digital strategies, manage events in SEAO, and coordinate with premium vendors to deliver flawless executions within budget and timelines.