Luxury CRM & Omnichannel Lead

Richemont Iberia SL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Richemont Iberia SL in Singapore leads a regional Client & Ebusiness role focused on elevating client experience through data, analytics and omnichannel strategies across retail, client service and digital touchpoints.

You will shape the CRM roadmap, drive client recruitment, engagement and retention, and collaborate with boutique teams, HQ, and commercial partners to deliver personalised, elevated experiences for luxury clients in Southeast Asia & Oceania.

Qualifications

• University graduate
• 6+ years of experience in CRM
• Ability to Extract & Enhance client knowledge through analytics, segmentation and database insights
• Excellent communication, presentation and cross functional leadership abilities
• Ability to pivot & act creatively with a solution oriented mindset to support business needs
• Highly organised, detail oriented and able to manage multiple priorities
• Strong understanding of client behavior, luxury service and market dynamics
• Proven ability to build and execute strategy with measurable impact

Responsibilities

• Shape and execute the overarching CRM strategy, aligned with HQ strategy, with clear accountability for client acquisition, engagement, and retention targets.
• Translate data into targeted, measurable CRM campaigns and initiatives — from insight to defined objective to business impact.
• Track, analyze, and optimize key KPIs (recruitment, conversion, retention, client value), through structured, regular performance report
• Ensure strict client data security, compliance and confidentiality
• Lead the rollout and adoption of advanced clienteling practices and tools across our retail network, driving consistent usage and measurable uplift in client engagement and loyalty.
• Define and implement localized clienteling action plans to improve client recruitment, retention, and overall client lifetime value.
• Partner with commercial team to equip boutique teams with practical tools, comprehensive training, and clear guidelines to deliver personalized, elevated, and consistent client experiences.
• Own client segmentation and database sizing for activations — reviewing proposed targets with commercial team against available database, flagging gaps, and recommending adjustments before activation launch
• Close alignment with commercial and HQ teams, meticulously plan client itineraries to international events
• Lead regional rollouts of new digital features, tools and system improvements for ebusiness
• Build and maintain the analytics roadmap supporting retail and e-business growth.
• Act as the liaison between CRC and fulfillment teams to ensure accurate, seamless order processing.

Skills

CRM strategy

Analytics

Clienteling

Data segmentation

Communication

Education

University degree

Tools

CRM software

Analytics dashboards

Job description

Richemont Iberia SL in Singapore leads a regional Client & Ebusiness role focused on elevating client experience through data, analytics and omnichannel strategies across retail, client service and digital touchpoints.

You will shape the CRM roadmap, drive client recruitment, engagement and retention, and collaborate with boutique teams, HQ, and commercial partners to deliver personalised, elevated experiences for luxury clients in Southeast Asia & Oceania.