CRM & Client Experience Manager, SEAO

PRADA Singapore Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Prada Singapore Pte Ltd seeks an experienced CRM & Brand Experience professional to lead the design and execution of high-touch client journeys. You will collaborate with regional teams to tailor bespoke experiences for VIP clients, ensuring brand excellence and cohesive standards across activations.

The role emphasizes strategic CRM development, loyalty programs, and premium partnerships, with frequent travel and flexible hours to support luxury campaigns and events in the Asia-Pacific region.

Qualifications

• 7+ years of experience in CRM, client engagement, or brand experience in luxury sectors.
• Exceptional creative vision with strong attention to detail and aesthetics.
• Strong leadership and project management skills, able to manage multiple initiatives.
• Excellent communication and stakeholder management skills.
• Experience managing large budgets and external partners.
• Willingness to travel frequently and work flexible hours as required.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Create & Develop CRM Strategy and Unique Customer Journey to support business needs.
• Ensure Local CRM Strategies align with KPIs defined by Regional Team and HQ.
• Enhance customer re-activation, recruitment, and loyalty for short- and long-term returns.
• Develop interactive CRM actions to strengthen brand visibility and loyalty.
• Create digital strategies, implementation, and management to maximize brand exposure.
• Plan, coordinate, and execute all results-driven events in SEAO.

Skills

CRM strategy

Client engagement

Leadership

Project management

Communication

Budget management

Travel flexibility

MS Office

Tools

Microsoft Office

Job description

Key Responsibilities:

CRM

• Create & Develop CRM Strategy and Unique Customer Journey to support Business Needs
• Ensure Local CRM Strategies are in line with KPIs defined in line with Regional Team and HQ
• Enhance Customer Re-Activation & Recruitment and Loyalty towards Short Term and Long Term Business Return
• Develop Interactive CRM Actions to strengthen Brand Visibility and enhance Client's Loyalty
• Create Digital Strategies, Implementation and Management to support the Business & maximize Brand Exposure towards Dealers' Communications Channels, gain visibility & Drive Strong Sales
• Responsible to plan, co-ordinate and Execute all Results Driven Events in SEAO

Client Experience & Development

• Design bespoke, high-touch experiences tailored to top-tier clients and VIP audiences
• Collaborate with regional team to curate personalized journeys that foster loyalty and lifetime value
• Maintain a deep understanding of consumers’ expectations, trends, and behaviors

Brand Standards & Creative Excellence

• Ensure all experiences reflect the highest level of quality, detail, and brand consistency
• Set and uphold visual and experiential guidelines across all activations
• Push creative boundaries while maintaining brand integrity

Others

• Identify, negotiate, and manage relationships with premium vendors, agencies, and production partners
• Ensure flawless execution within budget and timelines
• Leverage insights to continuously refine and elevate future experiences

Qualifications

• 7+ years of experience in CRM, Client Engagement, Client Development, Client Experience or brand experience, preferably within luxury, fashion, hospitality, or lifestyle sectors
• Exceptional creative vision with strong attention to detail and aesthetics
• Strong leadership and project management skills, with the ability to manage multiple complex initiatives simultaneously
• Excellent communication and stakeholder management skills
• Experience managing large budgets and external partners
• Willingness to travel frequently and work flexible hours as required
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)

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Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.