Client Experience & CRM Director

Hermes Singapore (Retail) Pte Ltd; Singapore; On-site; SGD 260,000 - 360,000; Full time

Job summary

Hermès Singapore seeks a visionary Client Development Director to lead client strategy, clienteling excellence and CRM-driven growth across all touchpoints. You will shape a relationship-first luxury experience, translating data into personalized journeys and premium engagements that drive loyalty and revenue.

Collaborating with Retail, Communications, Merchandising and IT, you will implement governance, data quality, and analytics, build capabilities, and mentor cross-functional teams to

Qualifications

• 10–15+ years of experience in CRM, clienteling, customer insights, or customer experience, ideally within luxury or premium retail.
• Proven track record of building and executing customer-centric strategies at scale.
• Strong expertise in CRM platforms.
• Data analytics and business intelligence.
• Customer journey design and CX frameworks.
• Demonstrated ability to translate data into actionable business strategies.
• Experience leading cross-functional and multicultural teams.
• Strong stakeholder management and executive influence skills.

Responsibilities

• Define, lead and execute a comprehensive local client development and engagement strategy, aligned with Hermès values and global direction.
• Champion the Hermès clienteling mindset: a balance of refined, one-to-one communication, authenticity, and human connection.
• Establish a continuous evolving relationship with client engagement, including recruitment, development, retention and reactivation.
• Implement high-impact clienteling frameworks to shift from transaction-focused sales to emotional connection, exclusivity and long-term relationship building, including personalized outreach, soft-touch engagements, and curated experiences.
• Partner with Communication, Retail and Merchandising teams to drive top client strategies and high-value client engagement such as private events, instore commercial animations and curated experiences.
• Define and drive client segmentation framework to enable targeted, relevant and thoughtful engagements for each segment.
• Lead the evolution of CRM from database management to a strategic engine of personalized insight-led decision making.
• Oversee the implementation and optimization of Hermes’ CRM platform, ensuring it supports business growth, delivers strong user experience, and integrates effectively across systems and data.
• With Paris and Regional IT, to deploy and implement advanced customer analytics capabilities, including:
• Client segmentation & profiling
• Behavioral and lifecycle analysis
• Campaign Creation/Execution, Performance Tracking, Attribution/Insights
• Customer lifetime value and retention / Customer Journey Optimization
• Establish to track and measure performance (acquisition, retention, engagement, client Lifetime value).
• Deliver actionable client insights through CX dashboards [or other visual reporting tools] to influence client strategies and decision making.
• Translate customer data into strategic insights to help drive commercial performance and growth.
• Manage end-to-end customer journey strategy across all touchpoints (in-store, digital, omnichannel).
• Utilize HI concepts to conceptualize signature Hermès experiences locally, that evoke surprise, emotion, and delight.
• Identify and address pain points [and moments of truth] using data, feedback and qualitative insights and to drive resolution plans.
• Oversee the local development of new services and experiential initiatives to elevate client satisfaction and loyalty.
• Ensure consistency and excellence across all channels, aligning with brand standards and global guidelines.
• Partner closely with Retail teams to:
• Ensure timely and consistent resolution of client issues
• Establish clear escalation protocols and response standards
• Monitor complaint trends and identify root causes
• Act as the main escalation point for complex or sensitive client cases, ensuring resolution with discretion and care.
• Embed a client-centric service recovery mindset, transforming complaints into opportunities to reinforce loyalty.
• Ensure all responses remain aligned with Hermès’ tone, values, and service excellence expectations.
• Analyze complaint data and client feedback to drive continuous improvement in the client journey.
• Establish strong CRM governance and data quality standards ensuring accuracy, best-in-class data management and usage standards.
• Ensure compliance with data privacy regulations (e.g., GDPR, PDPA). With Internal Control, IT and the Data Protection Officer, define clear processes and guidelines for client data capture and usage
• Build a client-centric culture across the organization through training, coaching, and change management.
• Partner with Global/Regional teams to design and deliver training programs on client experience, CRM data literacy, and service excellence.
• Influence senior stakeholders for alignment across Retail, Communications, Merchandising, Digital and Operations.

Skills

CRM platforms

Clienteling leadership

Customer insights

CX design

Stakeholder management

Job description

Hermès Singapore seeks a visionary Client Development Director to lead client strategy, clienteling excellence and CRM-driven growth across all touchpoints. You will shape a relationship-first luxury experience, translating data into personalized journeys and premium engagements that drive loyalty and revenue.

Collaborating with Retail, Communications, Merchandising and IT, you will implement governance, data quality, and analytics, build capabilities, and mentor cross-functional teams to