Lead Digital Marketer

Evolv; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency in Singapore is looking for a skilled digital marketing strategist to manage end-to-end campaign outcomes. In this role, you will bridge client objectives and measurable performance, ensuring timely and budget-aligned campaign delivery. Responsibilities include leading strategy development, managing digital campaigns across various channels, and optimising performance based on data analysis. Ideal candidates are experience-driven with strong communication skills and a proven track record in a fast-paced environment.

Qualifications

• Proven experience in digital marketing, preferably in an agency environment.
• Strong analytical skills to optimise campaign performance.
• Ability to communicate effectively with clients and team members.

Responsibilities

• Lead digital marketing strategy development across client accounts.
• Manage end-to-end digital campaigns for various channels.
• Monitor campaign performance and adjust strategies accordingly.

Skills

Digital marketing strategy development

Client advisory

Campaign management

Budget management

Performance optimisation

Job description

This role is accountable for end-to-end campaign outcomes, from strategy and planning through execution, optimisation, and reporting, in a fast-turnaround, client-facing agency environment.

This role bridges client objectives, creative execution, and measurable performance, ensuring campaigns are delivered on time, on budget, and aligned with agreed KPIs.

Key Responsibilities

Digital Strategy & Client Advisory

• Lead digital marketing strategy development across assigned client accounts.

• Translate client objectives into platform-appropriate, measurable digital plans.

• Advise clients on channel mix, formats, budget allocation, and timelines.

• Present recommendations, performance insights, and optimisation strategies clearly and confidently.

Campaign Leadership & Delivery

• Lead end-to-end digital campaigns across social, search, paid media, and content.

• Manage fast-turnaround campaign timelines and concurrent workstreams.

• Prioritise deliverables based on impact, urgency, and resource availability.

• Ensure campaigns are launched on time and aligned to agreed scope and objectives.

Performance & Optimisation Ownership

• Define campaign KPIs with clients upfront.

• Monitor live performance dashboards during active campaigns.

• Optimise targeting, formats, content, and spend in real time.

• Identify underperformance early and implement corrective actions.

Paid Media & Budget Management

• Own paid media strategy, budget pacing, and efficiency.

• Make data-driven decisions to scale, pause, or reallocate spend.

• Manage and evaluate external media vendors or platform partners where applicable.

• Ensure cost efficiency and performance accountability.

Creative & Production Collaboration

• Develop clear, insight-driven creative briefs for designers, editors, and producers.

• Ensure creative concepts are aligned with platform logic and performance goals.

• Balance creative ambition with production timelines and constraints.

• Close the feedback loop between creative outputs and campaign results.

Reporting & Stakeholder Communication

• Deliver concise, insight-led performance reports.

• Translate data into clear narratives, learnings, and recommendations.

• Build and maintain client trust through transparency and clarity.

• Support account teams in client reviews and presentations.

Team Leadership & Capability Building

• Guide and mentor digital marketers and social media specialists.

• Set best practices for campaign setup, optimisation, and reporting.

• Identify and introduce new tools, platforms, and AI-enabled workflows.

• Build repeatable frameworks to improve delivery speed and quality.