Key Account Manager (General Trade) | Up till $7,000 basic

Recruit Now Singapore Pte Ltd; Singapore; On-site; SGD 71,000 - 85,000; Full time

Benefits offered by this job

Transport allowance

Phone allowance

Variable bonus

Job summary

Recruit Now Singapore Pte Ltd is seeking a seasoned sales professional to lead key account and growth initiatives in the FMCG sector from their Singapore base. The role covers general trade, e-commerce, and food service with a strong emphasis on building JBPs and driving margins.

You will manage top accounts, negotiate terms, and collaborate with Supply Chain to ensure pricing integrity and timely promotions across channels. A proven track record in hitting targets is essential.

Qualifications

• Degree/diploma in business, marketing or related field.
• 5+ years of KAM or sales in FMCG with exposure to multiple channels.
• Proven record of hitting sales targets and negotiating with key customers.
• Strong commercial acumen: trade terms, pricing, ROI and P&L ownership.
• Proficient in Excel and data analysis; familiarity with ecommerce tools.
• Hunter and farmer sales approach.

Responsibilities

• Own sales targets and growth plans for assigned accounts across all three channels.
• Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution.
• General Trade: Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution.
• E-commerce: Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment.
• Food Service: Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume.
• Plan and track trade spend, forecast demand and manage ROI.
• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution.
• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights.
• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships.

Skills

Account management

Sales leadership

Excel & data analysis

Negotiation

FMCG knowledge

E-commerce awareness

Education

Business degree

Tools

Excel

E-commerce platforms

Job description

• Up till $7,000 basic + Transport Allowance + Handphone Allowance (To be discussed during the interview) + Variable Bonus (salary will commensurate according to experience & qualifications)

• Location: Pasir Panjang Road

• Working Days/Timings: Monday to Friday, 8.30am to 5.30pm

• Established FMCG Company Since 1954

• Portfolio of Well-Known Food Brands

• Strong Regional Distribution Network

• Opportunities in Sales Growth & Business Development

Responsibilities:

• Own sales targets, growth plans for assigned accounts across all three channels

• Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution

• General Trade:Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution

• E-commerce:Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment

• Food Service:Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume

• Plan and track trade spend, forecast demand and manage ROI

• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution

• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights

• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships

Requirements:

• Degree/Diploma in Business, Marketing or a related field

• 5+ years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of the three channels

• Proven record of hitting sales targets and negotiating with key customers

• Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership

• Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage

• Is a Hunter and Farmer role.