Key Account Manager (General Trade, E-commerce & Food Service)

Recruit Now Singapore Pte Ltd; Singapore; On-site; SGD 50,000 - 78,000; Full time

Benefits offered by this job

Transport Allowance

Handphone Allowance

Variable Bonus

Job summary

Recruit Now Singapore Pte Ltd is partnering with a Singapore FMCG distributor to hire a Key Account Manager for General Trade, E-commerce and Food Service. You will own sales targets, craft joint business plans, and drive growth across multiple channels including marketplaces and B2B customers.

The role requires 5+ years in key account or sales within FMCG, clarity on trade terms, and familiarity with e-commerce tools.

Qualifications

• Degree / Diploma in Business, Marketing or a related field.
• Minimum 5 years of Key Account or sales experience in FMCG.
• Strong commercial acumen: trade terms, pricing, promotion ROI and P&L ownership.
• Familiarity with e-commerce platform tools.

Responsibilities

• Own sales targets and growth plans for General Trade, E-commerce and Food Service (70% new business, 30% account management).
• Build and execute joint business plans covering pricing, promotions, listings and distribution.
• Drive distribution, coverage and in-store execution for General Trade.
• Manage marketplaces and quick-commerce / D2C partners, including content, search visibility and promotions.
• Develop caterers, restaurants, hotels and institutional accounts; drive menu listings and new product adoption.

Skills

Key Account Management

Sales Experience

FMCG Knowledge

Commercial Acumen

Education

Degree / Diploma in Business or Marketing

Tools

E-commerce platforms

Job description

Key Account Manager (General Trade, E-commerce & Food Service)

Industry: FMCG (Food & Beverage Distribution)

• Salary: $4,500 - $7,000 basic + Transport Allowance + Handphone Allowance + Variable Bonus

• Employment: Permanent

• Day/timings: 5 days, Mon-Fri 8:30AM-5:30PM

• Location: Pasir Panjang

Company brief: Our client is an established Singapore food and beverage distribution company supplying packaged food and beverage brands to retail, e-commerce and food service customers.

Job Responsibilities:

• Own sales targets and growth plans for assigned accounts across General Trade, E-commerce and Food Service (70% new business, 30% account management)

• Build and execute joint business plans with key customers covering pricing, promotions, listings and distribution

• General Trade: manage wholesalers and traditional trade outlets; drive distribution, coverage and in-store execution

• E-commerce: manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce / D2C partners, including content, search visibility, promotions and platform investment

• Food Service: develop caterers, restaurants, hotels and institutional accounts; drive menu listings, new product adoption and volume

• Plan and track trade spend, forecast demand and manage promotion ROI

• Work with Supply Chain and the Head of Commercial on stock availability, pricing integrity and timely promotion execution

• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights

• Negotiate annual contracts and trading terms to protect margin and build long-term relationships

Requirements:

• Degree / Diploma in Business, Marketing or a related field

• Minimum 5 years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of General Trade, E-commerce and Food Service

• Strong commercial acumen: trade terms, pricing, promotion ROI and P&L ownership

• Familiarity with e-commerce platform tools