Key Account Manager (General Trade / Food)

recruit now singapore pte. ltd.; Singapore; On-site; SGD 50,000 - 78,000; Full time

Benefits offered by this job

Transport allowance

Phone allowance

Variable bonus

Job summary

Recruit Now Singapore Pte. Ltd. is seeking an experienced Sales/Key Account professional to drive growth for our FMCG portfolio in Singapore.

You will own sales targets, build joint business plans with key customers, and manage General Trade, E-commerce and Food Service accounts. You will also plan trade spend, forecast demand, work with Supply Chain to ensure availability and pricing integrity, and analyse market data to protect margins.

Qualifications

• Degree/Diploma in Business, Marketing or a related field.
• 5+ years of Key Account or sales experience in FMCG.
• Proven record of hitting sales targets and negotiating with key customers.
• Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership.
• Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage.

Responsibilities

• Own sales targets, growth plans for assigned accounts across all three channels
• Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution
• General Trade: Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution
• E-commerce: Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment
• Food Service: Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume
• Plan and track trade spend, forecast demand and manage ROI
• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution
• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights
• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships

Skills

Sales experience

Key Accounts

Data analysis

Excel proficiency

E-commerce tools

Education

Degree/Diploma in Business or related

Tools

Excel

Job description

• Up till$4500 to $7000 basic + Transport Allowance + Handphone Allowance (To be discussed during the interview) + Variable Bonus (salary will commensurate according to experience & qualifications)

• Location: Pasir Panjang Road

• Working Days/Timings: Monday to Friday, 8.30am to 5.30pm

• Established Singapore-Based FMCG Company Since 1954

• Extensive Portfolio of Well-Known Food Brands

• Strong Regional Distribution Network Across Southeast Asia

• Commitment to Food Safety and Quality Assurance

• Exposure to Food Sourcing, Brand Development and Supply Chain Operations

Responsibilities:

• Own sales targets, growth plans for assigned accounts across all three channels

• Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution

• General Trade: Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution

• E-commerce: Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment

• Food Service: Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume

• Plan and track trade spend, forecast demand and manage ROI

• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution

• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights

• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships
  

Requirements:

• Degree/Diploma in Business, Marketing or a related field

• 5+ years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of the three channels

• Proven record of hitting sales targets and negotiating with key customers

• Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership

• Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage