Key Account Manager

Private Advertiser; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

Private Advertiser is seeking a commercially sharp Key Account Manager to grow our business across General Trade, Total E-commerce and Food Service in Singapore. You will own account plans, drive profitable sales, and build strong partnerships with wholesalers, retailers, online platforms and foodservice operators.

You will own sales targets across three channels, develop JBPs, and oversee pricing, promotions, listings and distribution while coordinating with Supply Chain and Commercial

Qualifications

• Degree/Diploma in Business, Marketing or a related field.
• Proven record of hitting sales targets and negotiating with key customers.
• Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage.

Responsibilities

• Own sales targets and growth plans for General Trade, E-commerce, and Food Service across all three channels.
• Build and execute joint business plans (JBPs) with key customers covering pricing, promotions, listings and distribution.
• General Trade: manage wholesalers and traditional trade outlets, drive distribution and in-store execution.
• E-commerce: manage marketplaces (Shopee, Lazada, Amazon) and D2C partners, including content, search visibility, promotions and platform investment.
• Food Service: develop caterers, restaurants, hotels and institutional accounts, driving menu listings and volume.
• Plan and track trade spend, forecast demand and manage ROI.
• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotions.
• Analyze sell-in/sell-out data, market share and competitor activity, and act on insights.
• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships.

Skills

Account planning

Sales growth

Negotiation

Cross-channel sales

Data analysis

Excel proficiency

Stakeholder mgmt

E-commerce tools

Communication

Education

Business/Marketing degree

Job description

About the Role

We're looking for a commercially sharp Key Account Manager to grow our business across General Trade, Total E-commerce and Food Service. You'll own account plans, drive profitable sales, and build strong partnerships with wholesalers, retailers, online platforms and foodservice operators.

Key Responsibilities

• Own sales targets, growth plans for assigned accounts across all three channels

• Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution

• General Trade: Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution

• E-commerce: Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment

• Food Service: Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume

• Plan and track trade spend, forecast demand and manage ROI

• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution

• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights

• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships

Job Requirements

• Degree/Diploma in Business, Marketing or a related field

• 5+ years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of the three channels

• Proven record of hitting sales targets and negotiating with key customers

• Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership

• Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage

• Excellent communication and stakeholder management skills

• Self-driven, adaptable and comfortable working across channels