Key Account Manager (General Trade) / $7,000 higher

Recruit Now Singapore Pte Ltd; Singapore; On-site; SGD 71,000 - 85,000; Full time

Job summary

Recruit Now Singapore Pte Ltd invites applications for a Key Account Manager (General Trade) to lead sales targets across three channels for food and beverage accounts. Based in Singapore, you will build joint business plans with major retailers and manage wholesale, traditional trade, e-commerce, and food service partnerships.

You will analyze market data, plan trade spend, and collaborate with Supply Chain and Commercial heads to ensure price integrity and timely promotions.

Qualifications

• 5+ years of Key Account or sales experience in FMCG or food/beverage industries.
• Proven ability to hit sales targets and negotiate with key customers.
• Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership.

Responsibilities

• Own sales targets and growth plans for assigned accounts across all three channels.
• Build and execute joint business plans (JBPs) with key customers covering pricing, promotions, listings and distribution.
• General Trade: manage wholesalers and traditional trade outlets, drive distribution and in-store execution.
• E-commerce: manage marketplaces (Shopee, Lazada, Amazon) and D2C partners, including content, visibility, promotions.
• Food Service: develop caterers, restaurants, hotels and institutional accounts, driving listings and volume.
• Plan and track trade spend, forecast demand and ROI.
• Collaborate with Supply Chain and Head of Commercial to ensure availability and pricing integrity.

Skills

Key account management

FMCG sales

B2B sales

Negotiation

Education

Degree/Diploma in Business, Marketing

Tools

Excel

E-commerce tools

Job description

• S$7,000 higher + Allowance + Variable Bonus




• Specialises in sourcing and distributing food and beverage products




• Offers canned food, packaged food and other consumer food products




• Supplies retailers, restaurants, bakeries and other food businesses




• Serves customers across Singapore and the wider Southeast Asian region

Our Client, a food trading and distribution company specialising in canned food, packaged food and consumer food products for retailers, restaurants and other businesses, is inviting qualified candidates to fill the position as Key Account Manager (General Trade).

RESPONSIBILITIES:

• Own sales targets, growth plans for assigned accounts across all three channels




• Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution




• General Trade:Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution




• E-commerce:Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment




• Food Service:Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume




• Plan and track trade spend, forecast demand and manage ROI




• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution




• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights




• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships

REQUIREMENTS:

• Degree/Diploma in Business, Marketing or a related field




• 5+ years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of the three channels




• Proven record of hitting sales targets and negotiating with key customers




• Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership




• Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage

OTHER INFORMATION:

• Location : Pasir Panjang




• Working Days/Hours : Monday to Friday, 8.30am to 5.30pm




• Salary: S$7,000 higher (salary will commensurate according to experience & qualifications)




• The Company strives to achieve employee satisfaction and provides conducive working environment, attractive incentives and remuneration to all staff.

Please indicate the below information in your resume:

• Current & Expected salary




• Reason(s) for leaving




• Availability to commence work

We regret only shortlisted candidate will be notified. All applications will be treated with the strictest confidence.