Assistant Key Account / Key Account Manager (FMCG)

Recruit Now Singapore Pte Ltd; Singapore; Vor Ort; SGD 71.000 - 85.000; Vollzeit

Zusammenfassung

Recruit Now Singapore Pte Ltd is seeking an experienced Key Account Manager to drive growth across General Trade, E-commerce and Food Service from Pasir Panjang.

Develop and execute JBPs with major customers, manage wholesalers, online marketplaces (Shopee, Lazada, Amazon), and coordinate with Supply Chain to ensure stock and timely promotions.

Requirements include a Diploma or Degree in Business/Marketing and at least 5 years in FMCG sales; proficiency in Excel and data analysis is essential.

Qualifikationen

• Diploma or Degree in Business, Marketing or related discipline.
• At least 5 years of KAM or Sales experience in FMCG/F&B.
• Experience in at least two channels: General Trade, E-commerce, Food Service.
• Strong negotiation, pricing and ROI skills.
• Proficient in Excel; familiarity with e-commerce tools is a plus.

Aufgaben

• Manage sales targets and growth plans for assigned accounts.
• Develop and execute JBPs covering pricing, promotions, listings and distribution.
• General Trade: manage wholesalers and traditional trade, driving distribution.
• E-commerce: manage Shopee, Lazada, Amazon; lead content, promotions, ROI.
• Food Service: grow accounts across caterers, hotels and institutions.
• Plan trade spending, demand forecasts, ROI.
• Coordinate with Supply Chain for availability and promotions.
• Analyse sales performance, market share and competitor activities.
• Negotiate annual contracts and terms to protect margins.

Kenntnisse

Key Account Management

Sales Strategy

Data analysis

Negotiation

Ausbildung

Diploma or Degree in Business/Marketing

Tools

Excel

E-commerce platforms

Jobbeschreibung

Channels: General Trade, Total E-commerce & Food Service

• Location: Pasir Panjang

• Salary: Up to $7,000 basic + transport allowance + handphone allowance + variable bonus

• Working Days: Monday to Friday, 8:30am to 5:30pm

• Industry: FMCG / Food & Beverage

Responsibilities

• Manage sales targets and growth plans for assigned accounts across General Trade, E-commerce and Food Service channels.

• Develop and execute joint business plans (JBPs) with key customers, covering pricing, promotions, product listings and distribution.

• General Trade: Manage wholesalers and traditional trade outlets, driving product distribution, market coverage and in-store execution.

• E-commerce: Manage online marketplaces such as Shopee, Lazada and Amazon, as well as quick-commerce and D2C partners. Drive content, search visibility, promotions and platform investments.

• Food Service: Develop accounts across caterers, restaurants, hotels and institutional customers, driving menu listings, new product adoption and sales volume.

• Plan and monitor trade spending, demand forecasts and promotional return on investment (ROI).

• Work closely with Supply Chain and the Head of Commercial to ensure product availability, pricing accuracy and timely promotion execution.

• Analyse sales performance, market share and competitor activities to identify business opportunities.

• Negotiate annual contracts and commercial terms to protect margins and strengthen customer relationships.

Requirements

• Diploma or Degree in Business, Marketing or a related discipline.

• At least 5 years of Key Account Management or sales experience in the FMCG, food or beverage industry.

• Experience in at least two of the following channels: General Trade, E-commerce and Food Service.

• Proven track record in achieving sales targets and negotiating with key customers.

• Strong commercial acumen, including trade terms, pricing, promotional ROI and P&L management.

• Proficient in Microsoft Excel and data analysis. Familiarity with e-commerce platform tools is an advantage.