Key Account Manager (Modern Trade)

THIRTY-ONE EXECUTIVE SEARCH PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

THIRTY-ONE EXECUTIVE SEARCH PTE. LTD. is seeking a commercially driven Key Account Manager to own and grow its business with major modern trade retailers in Singapore. You will lead the full account plan from joint business planning and negotiations to performance reviews.

Responsibilities include negotiating terms, planning promotions, ensuring in-store execution, analyzing sell-in/sell-out data, and collaborating with marketing, supply chain and finance to drive ROI.

Qualifications

• 4–6 years of FMCG sales experience including 2–3 years in key account management.
• Experience with Singapore modern trade retailers (FairPrice, Sheng Siong, Cold Storage, Giant or Don Don Donki) is preferred.
• Proven ability to negotiate terms, pricing and promotional investments.
• Hands-on experience with trade spend planning and post-promotions analysis.
• Strong analytical skills to translate retailer data into clear actions.

Responsibilities

• Own annual account plans for key modern trade customers and deliver sales, distribution, share and profitability targets.
• Lead joint business planning with retail partners and build growth plans based on shopper/category insights.
• Negotiate annual trading terms, listing fees, pricing and promotional investments.
• Plan and review promotional calendars to ensure efficient trade spend and measurable ROI.
• Ensure in-store execution with planograms, new product launches and activations.
• Monitor sell-in/sell-out, stock levels and forecast accuracy; take corrective action as needed.
• Collaborate with marketing, trade marketing, supply chain and finance on launches and campaigns.
• Monitor competitor activity and market trends to identify growth opportunities.

Skills

FMCG sales experience

Key account management

Negotiation skills

Trade spend management

Data analytics

Category management

Advanced Excel

Relationship building

Education

Bachelor's degree in Business/Marketing or related field

Tools

Excel

PowerPoint

Power BI

Job description

Key Account Manager – Modern Trade (FMCG), Singapore

About the role

Our client, an established FMCG company, is looking for a commercially driven Key Account Manager to own and grow its business with major modern trade retailers in Singapore. You will lead the full account plan for your customers, from joint business planning and negotiations to performance reviews.

Key responsibilities

• Own the annual account plans for key modern trade customers, delivering sales, distribution, share and profitability targets.
• Lead the joint business planning process with retail partners, building win-win growth plans based on shopper and category insights.
• Negotiate annual trading terms, listing fees, pricing and promotional investment to achieve the best commercial outcomes.
• Plan, execute and evaluate promotional calendars, making sure trade spend is used efficiently and delivers a measurable ROI.
• Make in-store execution excellent, including secondary displays, planogram compliance, new product launches and activations.
• Track sell-in and sell-out performance, stock levels and forecast accuracy, and take corrective action when needed.
• Work closely with marketing, trade marketing, supply chain and finance teams on launches, campaigns and smooth customer service.
• Monitor competitor activity, pricing and market trends to find growth opportunities and respond to threats.
• Prepare and present monthly and quarterly business reviews to senior management and retail buyers.

Requirements

• Degree in Business, Marketing or a related field.
• At least 4–6 years of FMCG sales experience, including at least 2–3 years in key account management.
• A strong track record with Singapore modern trade customers such as FairPrice, Sheng Siong, Cold Storage, Giant or Don Don Donki.
• Proven negotiation skills and confidence in leading annual trading-term discussions.
• Hands‑on experience with trade spend management, promotion planning and post‑promotion analysis.
• Strong analytical skills, with the ability to turn sell‑out, Nielsen or retailer data into clear actions.
• A good understanding of category management, retail operations and supply chain processes.
• Advanced Excel and PowerPoint; experience with Power BI or similar tools is an advantage.
• A proactive, results‑focused team player who builds strong relationships both internally and with customers.