Key Account Executive

CRAFT CREATIVE PTE. LTD.; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

A leading digital marketing agency in Singapore is seeking a results-driven Digital Marketing Executive. The role involves pitching clients, strategizing campaigns, and writing engaging ad copies across various digital platforms. No prior experience is required, making it an excellent opportunity for fresh talent. Candidates must be proficient in both English and Mandarin to serve diverse clients effectively.

Qualifications

• Ability to prioritize tasks in a fast-paced environment.
• Proficiency in English and Mandarin communication.
• Capable of managing high-value clients.

Responsibilities

• Build long-term client relationships and ensure successful onboarding.
• Write effective ad copy for digital marketing campaigns.
• Execute and manage digital ad campaigns across various platforms.
• Monitor campaign performance and share actionable insights.

Skills

Verbal communication skills

Written communication skills

Time management

Client relationship management

Adaptability to trends

Education

N-level or equivalent

Job description

Job Description

We are a top digital agency working closely with TikTok and Meta as a TikTok Gold Partner and Meta Business Partner. Trusted by some of the most dynamic brands in the region, we are looking for a results-driven Digital Marketing Executive to join our elite team and help clients grow through powerful campaign strategies.

• Pitch and close sales.
• Plan and strategise digital marketing campaigns inclusive of social media campaign, Google campaign and event.
• Copywriting support for social media ad copies, captions, scripting, website and design materials.
• Facilitate shoots and events.
• Meet clients to propose plans and ideas, follow up, and build rapport.
• Review campaigns report with clients, monitor the campaigns and suggest adjustment that can improve the results.

Key Responsibilities

• Build long-term client relationships, manage expectations, and ensure successful onboarding and delivery.
• Be the main point of contact for clients, ensuring regular and clear communication.
• Work with our team to plan and execute digital marketing strategies aligned with client goals.
• Write effective ad copy to support social media and advertising campaign goals.
• Execute and manage digital ad campaigns across Google, Facebook, Instagram, TikTok, and Xiaohongshu.
• Meeting client’s cost per lead (CPL) KPIs, Marketing ROI/ROAS and strategizing with the customer-facing team on reporting and next steps.
• Build processes and standards that continually improve campaign lead outcomes, marketing quality, as well as timeliness.
• Monitor and share performance data with clients, offering actionable insights.
• Write compelling ad copies that capture attention and drive engagement.
• Stay updated on digital marketing trends to guide clients effectively.
• Ensure projects meet deadlines and match client expectations.
• Coordinate with creative and content teams to align on project tasks.
• Manage client feedback and implement necessary changes promptly.

Requirements

• No prior experience required.
• Education level: N-level are welcome.
• Ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Proficiency in verbal and written communication skills in both English and Mandarin. (Mandarin is essential to handle Chinese-speaking clients)
• Proficient in English and Chinese writing.
• Professional, driven, and capable of managing high-value clients.