Key Account Executive

Blackmores International Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading health solutions company in Singapore is seeking a Key Account Executive to manage and develop key accounts. The role involves achieving sales and profit targets, conducting business reviews, and collaborating with cross-functional teams to drive growth. The ideal candidate has a Bachelor's degree in a related field and 2–3 years of relevant experience, particularly in the FMCG sector. Strong interpersonal and communication skills are essential for success in this role.

Qualifications

• 2–3 years of experience in a similar role, ideally in FMCG within Singapore.
• Proven track record in generating, leading, and converting business opportunities.
• Strong strategic selling and negotiation skills.

Responsibilities

• Manage and develop key accounts to exceed sales and profit targets.
• Coordinate with cross-functional teams to deploy business plans.
• Generate sales forecasts and monitor inventory health.

Skills

Independent work

Sales growth

Interpersonal skills

Negotiation skills

Category management

Communication skills

Education

Bachelor’s degree in business administration, Sales, Marketing, or related field

Job description

Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

Blackmores Group operates in over 11 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.

Purpose of role

The Key Account Executive is responsible for managing and developing key accounts to exceed company-set sales and profit targets across the range of ‘Must Sell List’. Responsibilities include implementing business plans, driving sales growth, forecasting and planning, category development, promotions planning, managing product lifecycle and inventory, and coordinating business activities in line with company direction.

Principal Accountabilities

• Achieve Net Sales, Trade Spend %, ROI, forecast accuracy, sell-out, and Stock-in-Trade (SIT) targets.
• Lead annual Joint Business Planning (JBP) with strategic customers, aligning on shared KPIs and growth initiatives tracked via scorecards.
• Manage trade terms and conduct monthly business reviews with strategic customers to improve productivity and ROI.
• Develop execution standards for distribution, range optimization, merchandising, pricing, and promotional effectiveness.
• Act as the customer advocate, ensuring strategic objectives are reflected in plans.

Relationship Management & Business Planning

• Build and maintain strong relationships with major key accounts in Singapore.
• Develop channel and customer prioritization strategies, growth plans, and resource allocation.
• Coordinate with cross-functional teams to deploy Blackmores plans effectively.
• Contribute to annual planning from strategy through execution.
• Deliver monthly KPIs: Invoice Sales, Net Sales, Sell-out, ROI, SIT, and forecast accuracy.
• Review business results with Sales Lead and customers, manage gaps, and execute mitigation plans.

Category Management

• Maximize sales through improved shelving, display, promotions, and new product launches.
• Ensure timely execution of marketing plans with key accounts.
• Implement store drivers (range, space, promotion, display) and secure approvals for planograms and feature areas.

Forecasting & Inventory Management

• Generate sales forecasts, market insights, and competitor analysis.
• Monitor inventory health for both national and retailer warehouses.
• Collaborate with demand and supply chain teams to track forecast accuracy and service levels.
• Address inventory issues with action plans (e.g., clearance or stock adjustments).

Who are you?

• Bachelor’s degree in business administration, Sales, Marketing, or related field.
• 2–3 years of experience in a similar role, preferably in FMCG within Singapore.
• Strong ability to work independently, energetic, and passionate about driving sales growth.
• Excellent interpersonal and communication skills for liaising with internal and external stakeholders.
• Proven track record in generating, leading, and converting business opportunities.
• Strategic selling and negotiation skills.
• Detailed knowledge of category management and shopper marketing, including insights and execution.
• Experience managing distributors/logistics partners to optimize service levels.
• Ability to develop bottom-up customer forecasts for demand planning.
• Strategic selling, negotiation, and problem-solving skills.

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.