Insurance Product Marketing Manager

Singtel; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking an Insurance Product Marketing Manager responsible for planning and implementing marketing activities to enhance digital sales for insurance products. The ideal candidate will possess at least 4-5 years of relevant experience, strong analytical and interpersonal skills, and a strategic mindset to drive business growth. The role offers flexible work arrangements and comprehensive health benefits. Join us to unlock new opportunities and accelerate your career!

Benefits

Flexible work arrangements

Health and wellness benefits

Ongoing training and development

Qualifications

• 4-5 years of digital campaign marketing experience, preferably in the insurance industry.
• Hands-on experience in managing and executing insurance product marketing campaigns.
• Familiar with BTL communications, copywriting, and content management.

Responsibilities

• Achieve growth in business sales through B2B and B2C initiatives.
• Manage budget and develop projections/forecasts.
• Lead and strategize go-to-market plans to achieve financial targets.

Skills

Digital campaign marketing

Interpersonal skills

Communication skills

Analytical problem-solving

Attention to detail

Education

Degree in Marketing, Business, or equivalent

Tools

Google Analytics

Tableau

Adobe Experience Manager

Microsoft Office suite

Job description

Insurance Product Marketing Manager

Date: 12 Jan 2026

Location: Singapore, Singapore

Company: Singtel Group

Be a Part of Something BIG!

The Insurance Product Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for general insurance.

The Manager should possess a strategic mindset, ability to build partnership and collaborate with the wider businesses across Singtel. The Manager should also be highly analytical, data driven and detail-oriented to manage end-to-end marketing campaigns to drive business growth. The Manager is a highly motivated individual who works independently in a fast-paced and hands-on environment.

Make an Impact by

• Tasked to achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.
• Manage budget and develop projection/forecast
• Lead and strategies go-to-market plan to achieving yearly financial targets.
• Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience.
• Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute and optimise campaigns to achieve business objectives.
• Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.
• Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion. • Work closely with legal team to develop agreements for partnerships and terms for campaigns.
• Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.
• Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.
• Work closely with Operation team to handle customers’ enquiries
• Reconcile monthly sales reports for each product with Finance team for billing purposes.
• Prepare weekly reports to analyse business results with senior management.

Skills for Success

• Degree in Marketing, Business, or its equivalent.
• A least 4-5 years of digital campaign marketing experience, preferably in the insurance industry.
• At least 4-5 years of hands‑on experience in managing and executing insurance product marketing campaigns; well‑versed in below‑the‑line (BTL) communications (i.e. SMS, email, push notifications), copywriting and content management; and preferably familiar with insurance industry‑specific product positioning, target segmentation, branding, acquisition and loyalty strategies, and compliance guidelines.
• At least 4-5 years of hands‑on experience in above‑the‑line (ATL) and below‑the‑line (BTL) marketing, copywriting, content management and working with agencies.
• Excellent written and verbal communication skills
• Excellent interpersonal and organizational skills
• Proficient in Microsoft Office suite (eg. excel, word and powerpoint)
• Proficient in digital marketing channels (eg. Facebook, Google Ads, Search Engine Marketing, etc)
• Strong analytical problem‑solving skills
• Strong attention to detail
• Has a positive attitude and eagerness to learn

Rewards that Go Beyond

• Flexible work arrangements
• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!