Head of Sales and Commercial

PEDRO GROUP PTE. LTD.; Serangoon Garden Circus; On-site; SGD 125,000 - 150,000; Full time

Job summary

A retail franchise company based in Singapore is seeking a Head of Sales and Commercial to lead the strategy and growth in international markets. This role involves managing franchise partnerships and optimizing inventory while ensuring brand excellence. Ideal candidates should have 10-15 years of experience in business development and franchise management, as well as strong analytical skills. The position requires a proven track record in driving commercial growth across markets and the ability to translate insights into actionable strategies.

Qualifications

• At least 10–15 years of experience in international business development, franchise management, or retail operations.
• Proven track record in driving commercial growth in international or franchise markets.
• Deep understanding of retail merchandising and inventory management principles.

Responsibilities

• Develop and execute the international business strategy aligned with corporate goals.
• Identify new business development opportunities and franchise partnerships.
• Oversee negotiation and renewal of franchise agreements.
• Guide local teams on campaign rollouts and visual presentation standards.
• Establish a data-driven business performance framework.

Skills

Analytical and strategic thinking

Communication and stakeholder management

Understanding of retail merchandising

Entrepreneurial mindset

Education

Degree in Business or related field

Job description

The Head of Sales and Commercial is responsible for leading and driving the overall strategy, growth and operational excellence of international markets. This role oversees franchise partnerships, business performance, merchandise planning and visual merchandising to deliver consistent brand excellence and profitability globally. The incumbent will identify new business opportunities, strengthen partner collaboration, optimize inventory and merchandising strategies and ensure brand consistency across regions while leveraging data and analytics to drive strategic decisions.

Job Responsibilities

1. Strategic Leadership & Business Growth

• Develop and execute the international business strategy aligned with corporate goals, driving sustainable sales growth and profitability across markets.
• Identify and develop new market opportunities, franchise partnerships and business models to expand the brand footprint.

2. Franchise & Market Management

• Identify new business development opportunities.
• Oversee negotiation and renewal of franchise agreements, ensuring compliance with commercial, operational, and legal obligations.
• Strengthen relationships with franchise partners to ensure alignment with brand and commercial objectives.
• Monitor and drive profitability and productivity in partner sales.
• Establish best practices for franchise operations to drive performance.

3. Merchandise Planning & Inventory Management

• Develop Merchandising and Inventory Management strategies to drive wholesale business and support business planning activities.
• Review and manage Category Open-To-Buy (rolling budget plan) of Franchisee markets; review category sales projections and optimize inventory flow to fulfill wholesale and retail targets.
• Understand global and regional consumer demand nuances through in-depth market and data analysis, and uncover new business value levers.
• Improve retail and wholesale profitability through smart regional product and pricing strategies.

4. Visual Merchandising & Brand Experience

• Oversee international visual merchandising execution to ensure consistent brand identity across all stores.
• Guide local teams on campaign rollouts, window displays and in-store presentation standards.
• Ensure franchise and retail teams uphold visual excellence and commercial impact through training and feedback.

5. Business Performance & Analytics

• Establish a data-driven business performance framework to monitor key market metrics, sales trends and operational efficiency.
• Leverage on advanced analytics techniques and models to drive business decisions and impact. Perform complex analysis to understand how the business can maximize revenue, market share, and minimize risk in line with business trends.
• Drive automation and continuous improvement of reporting processes to enhance business agility.

Job Requirements

• Degree in Business, Finance, or a related field is preferred.
• At least 10–15 years of experience in international business development, franchise management, or retail operations, with leadership experience within the retail, franchise/wholesale industry.
• Proven track record in driving commercial growth in international or franchise markets.
• Strong analytical and strategic thinking skills; able to translate data insights into actionable strategies.
• Deep understanding of retail merchandising, inventory management, and visual merchandising principles.
• Strong communication and stakeholder management skills.
• Business acumen with an entrepreneurial mindset and agility in a dynamic, fast-paced environment.