Head of Marketing-Singapore

CGL Consulting Co., Ltd; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading consulting firm located in Singapore is seeking an experienced marketing professional with over 12 years in the financial or tech industry. The ideal candidate will manage digital marketing initiatives, brand promotions, and team leadership while ensuring compliance with local regulations. Bilingual skills in English and Chinese are essential for cross-cultural communication. This senior position offers an opportunity to lead innovative marketing strategies in a dynamic market.

Qualifications

• 12+ years in financial/tech industry marketing with at least 3 years in team management.
• Familiarity with Singapore and SEA markets.

Responsibilities

• Market strategy planning and execution for brand promotion in Singapore.
• Lead digital marketing performance optimization across various online channels.
• Plan and manage brand events and PR initiatives.
• Lead local marketing teams and manage budgets for cost-efficiency.

Skills

Proficient in digital marketing tools and data analysis

Financial product compliance awareness

Bilingual in English and Chinese

Strong cross-cultural communication skills

Tools

Google Analytics

SoL

Job description

Core Responsibilities:

Market Strategy Planning

Develop and execute brand promotion, user growth, and localized marketing strategies for the Singapore market.

Analyze market trends and competitor dynamics to optimize marketing resource allocation.

Digital Marketing & User Growth

Lead precision targeting and performance optimization across online channels (social media, SEM/SEO, EDM, etc.).

Design viral campaigns, KOL collaborations, and membership systems to enhance user engagement and retention.

Brand & PR Management

Plan brand events, industry summits, and media partnerships to elevate brand awareness.

Manage PR crises and maintain relationships with local media and regulatory bodies.

Team & Budget Management

Lead local marketing teams and coordinate cross-departmental resources (product, operations, etc.).

Develop budgets and monitor ROl to ensure cost-efficiency maximization.

Requirements

12+ years in financial/tech industry marketing, 3+ years team management.

Familiarity with Singapore and SEA markets.

Skills

• Proficient in digital marketing tools and data analysis (Google Analytics, SoL, etc.).
• Financial product compliance awareness (familiarity with MAS regulations preferred).
• Bilingual in English and Chinese with strong cross-cultural communication skills.