Head of Marketing - Securities & Brokerage

Michael Page; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A dynamic financial services company in Singapore is seeking a Marketing Leader to develop and execute effective marketing strategies tailored for their expanding brokerage. This leader will manage a team and optimize campaigns across multiple channels to enhance client engagement and brand positioning. The role requires over 8 years of marketing expertise, particularly in the brokerage field, along with proven strategic leadership capabilities. It offers a competitive salary and strong career growth prospects in a fast-paced environment.

Benefits

Competitive salary

Strong career growth potential

Qualifications

• 8+ years of marketing experience, including at least 4 years in a leadership role.
• Hands-on experience in brokerage or trading.
• Proven track record in full-cycle brand and product campaigns.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Translate brokerage products into customer-centric campaigns.
• Oversee full-cycle brand campaigns ensuring compliance.

Skills

Marketing strategy development

Leadership

Digital marketing

Brand management

Agency management

Product marketing

Job description

Newly created integrated marketing role

Work for a fast-growing company

About Our Client

Our client US headquartered, and is a dynamic, rapidly expanding securities / trading platform with a strong presence across Asia. With a focus on innovation, customer-centric digital trading platforms, and an ambitious growth plan in Singapore, they are looking to strengthen their marketing capabilities to engage their client base and elevate their brand in the region, while leveraging their marketing team in China.

Job Description

• Marketing Strategy & Leadership: Develop and execute marketing strategies aligned with business goals; lead a Singapore-based team including Senior Marketing Manager and Marketing Associate.
• Product & Channel Marketing: Translate brokerage products (equities, ETFs, futures, options, margin, FX) into customer-centric campaigns across paid media, CRM, social, KOLs, affiliates, and community channels.
• Branding & Communications: Oversee full-cycle brand campaigns from concept to execution, ensuring consistent messaging compliant with MAS regulations.
• Agency & KOL Management: Maintain strong relationships with agencies and key influencers; lead contract negotiation, campaign execution, and performance evaluation.
• Strategic Partnerships & Co-Marketing: Initiate and manage collaborations with consumer platforms; develop storyboards and execute co-marketing campaigns.
• Offline & Experiential Marketing: Plan and execute events such as roadshows, mall activations, and community initiatives; ensure offline-to-online conversion strategies.

The Successful Applicant

• 8+ years of marketing experience, including at least 4 years in a leadership role.
• Hands-on experience in brokerage or trading, with solid understanding of brokerage operations, product structures, and client journeys.
• Proven track record in full-cycle brand, product, and channel marketing campaigns.
• Strong network of marketing agencies, media houses, and KOLs in the region.
• Experience managing offline events and partnerships with major consumer platforms.

What's on Offer

You will lead a growing marketing team in Singapore, working closely with the global marketing team to shape the brand and marketing presence of a fast-growing brokerage. This role offers a competitive salary and the opportunity to thrive in a hands-on, fast-paced, and entrepreneurial environment with strong career growth potential.

Contact: Zi Hui Lim (Lic No: R1767414 / EA no: 18S9099)

Quote job ref: JN-012026-6916072