Head of Marketing (Based in Singapore)| Fintech | up to 120K per month

ManpowerGroup Greater China Hong Kong and Macau; Singapore; On-site; SGD 200,000 - 300,000; Full time

Job summary

A global marketing firm in Singapore is looking for a Senior Marketing Leader to drive strategic marketing initiatives across Singapore and mainland markets. Candidates should possess at least 15 years of marketing experience, including 8 years in senior roles, especially in financial services. Key responsibilities include managing substantial marketing budgets and conducting market research. Fluency in Mandarin, Cantonese, and English is crucial, alongside strong analytical skills. Interested candidates are encouraged to apply via WhatsApp.

Qualifications

• Minimum of 15 years of progressive marketing experience.
• At least 8 years in a senior leadership role in financial services or securities sector.
• Extensive experience managing marketing budgets over 100 million.

Responsibilities

• Develop and oversee comprehensive marketing strategies.
• Lead management of a substantial marketing budget exceeding 100 million.
• Conduct thorough market research to identify opportunities.

Skills

Strategic Marketing Leadership

Budget Management

Market Research and Analysis

Brand Development

Team Leadership

Education

Bachelor’s degree in Marketing, Business Administration, Finance

MBA or advanced degree

Job description

• Possess an in-depth understanding of both the Singaporean and mainland markets
• Extensive experience managing large amount of marketing budgets
• Proficient in Mandarin, English and Cantonese

Key Responsibilities

• Strategic Marketing Leadership:
  • Develop, implement, and oversee comprehensive marketing strategies that align with company’s long-term objectives and specific goals within the mainland and Singapore markets.
  • Evaluate and refine marketing initiatives based on performance metrics and emerging market trends.
• Budget Management:
  • Lead the management of a substantial marketing budget exceeding 100 million, ensuring strategic allocation and effective utilization of resources to maximize ROI.
  • Prepare financial forecasts, budgets, and financial reports, enabling data-driven decision-making.
• Market Research and Analysis:
  • Conduct thorough market research to identify opportunities and challenges within the mainland market and beyond.
  • Analyze competitor activities and industry trends to inform marketing strategies and tactics.
• Brand Development and Visibility:
  • Enhance brand positioning and visibility in the marketplace through innovative marketing campaigns and initiatives tailored to target audiences.
  • Foster relationships with key stakeholders, including clients, strategic partners, and industry influencers, to bolster company’s reputation and market presence.
• Team Leadership and Development:
  • Lead, mentor, and develop a high-performing marketing team, promoting a culture of continuous improvement and professional growth.
  • Encourage creativity and collaboration within the team to drive innovative marketing solutions.

Qualifications

• Educational Background:
  • Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; an MBA or advanced degree is highly desirable.
• Professional Experience:
  • A minimum of 15 years of progressive marketing experience, with at least 8 years in a senior leadership role within the financial services or securities sector.
  • Significant experience working in the mainland market is required, alongside a proven track record of success in Singaporean marketing strategies.
• Budgetary Acumen:
  • Extensive experience managing marketing budgets over 100 million, with a strong emphasis on financial accountability and performance analysis.
• Language Proficiency:
  • Fluency in Cantonese, Mandarin, and English is essential. Exceptional communication skills, both written and verbal.
• Analytical and Strategic Thinking:
  • Strong analytical capabilities, with the ability to interpret complex data and translate it into actionable marketing strategies.
  • A proactive and strategic mindset with a commitment to achieving results and driving growth.

Interested candidates please send your resume to WhatsApp [phone]