Head of Global Network Planning & Site Selection SG/HK

Luckin Coffee; Singapore; Hybrid; SGD 100,000 - 130,000; Full time

Job summary

A leading coffee brand is seeking a Global Network Strategy Manager in Singapore to drive international market strategies and support the development of a unified business system. The ideal candidate has 8+ years of experience in network planning and business development within global retail. This position requires exceptional logical reasoning and communication skills, with frequent international travel expected. Join us to shape the future of a rapidly growing global presence.

Qualifications

• Minimum 8 years of professional experience, with 5 years in a managerial role.
• Experience in network planning, site selection, or business development.
• Understanding of collaboration between global headquarters and local markets.

Responsibilities

• Adapt Luckin’s store development model to overseas markets.
• Lead the design and implementation of a global market intelligence system.
• Recruit and develop a high-performing global team.

Skills

Logical reasoning

Data sensitivity

Cross-cultural collaboration

Communication skills

Organizational design

Change management

Education

Bachelor's degree or higher

Job description

This role is pivotal in translating Luckin Coffee’s successful China playbook into scalable, localized strategies for international markets. The incumbent will lead the design and execution of global store network planning, site selection frameworks, asset management protocols, and the development of a unified global business development system (“ONE BD SYSTEM”). This position bridges headquarters strategy with on-the-ground market execution to accelerate Luckin’s global expansion.

Key Responsibilities

Global Network Strategy & Localization

• Adapt and scale Luckin’s China-proven store development model to overseas markets.
• Establish standardized yet flexible frameworks for international site selection, store development processes, and asset lifecycle management.
• Provide direct hands‑on support during early‑stage market entry and critical rollouts.

ONE BD SYSTEM Development & Data Infrastructure

• Lead the design, implementation, and continuous iteration of a global “ONE BD SYSTEM” to unify market intelligence, forecasting, and site evaluation.
• Build robust data pipelines and analytical models for market potential assessment, demand forecasting, competitive mapping, and performance tracking.
• Institutionalize a repeatable, data‑driven network planning methodology and ensure closed‑loop feedback from field execution.

Global Organization Design & Talent Leadership

• Define the optimal operating model between HQ and local market teams, including roles, responsibilities, decision rights, and collaboration workflows.
• Recruit, develop, and manage a high‑performing global team across strategy, analytics, and field operations.

Local Capability Building & Knowledge Transfer

• Partner with country leads to establish or strengthen local development teams.
• Deliver training, tools, and playbooks to embed best practices in site selection and network planning across diverse markets.
• Prioritize candidates with deep expertise in retail/foodservice site planning and location intelligence.

Qualifications & Requirements

Experience:

• Minimum 8 years of professional experience, with at least 5 years in a managerial capacity.
• Proven track record in network planning, site selection, real estate strategy, or business development within global retail, FMCG, or quick‑service restaurant (QSR) organizations.
• Direct experience with market entry, geographic expansion, data modeling, or BD system/platform development is highly valued.
• Demonstrated understanding of how global HQs and local markets collaborate effectively in multinational corporations.

Skills & Competencies:

Exceptional logical reasoning, data sensitivity, and results orientation.

• Strong communication, influence, and cross‑cultural collaboration skills.
• Proven ability in organizational design, change management, conflict resolution, and end‑to‑end project delivery.
• Curiosity about emerging technologies (e.g., geospatial analytics, AI/ML in location intelligence) and willingness to apply them operationally.

Education:

Bachelor’s degree or higher (MBA or advanced degree a plus).

Mobility:

Willingness and ability to travel frequently across international markets (30–50% travel expected).

Why Join Luckin Coffee?

Be at the forefront of one of the world’s fastest‑growing coffee brands as we build a truly global presence. This role offers a unique opportunity to shape international expansion strategy from the ground up—leveraging China’s digital‑first, efficiency‑driven retail innovation while adapting it for the world.