Head of Commercial

Vin's Automotive Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading automotive company in Singapore is seeking a Head of Commercial to execute the group's commercial strategy across diverse segments such as Vehicle Sales, Rental & Leasing, and Insurance. This role is pivotal in aligning sales, business development, and marketing efforts into a cohesive structure while driving revenue and performance. The ideal candidate will have a strong track record in commercial execution, team leadership, and cross-functional integration, addressing challenges decisively for optimal results.

Qualifications

• Accountable for the end-to-end execution of commercial strategy.
• Experience in revenue performance and demand generation.
• Ability to lead cross-functional teams and integrate efforts.

Responsibilities

• Execute group-wide commercial strategy aligned with growth objectives.
• Oversee all sales verticals including car sales, rentals, and insurance.
• Set clear business development priorities and manage the BD pipeline.
• Own the marketing and branding functions for effectiveness.
• Act as the integrator between various departments, resolving conflicts.

Job description

Role Purpose

The Head of Commercial is accountable for the end-to-end execution of the Group’s commercial strategy, with full ownership of revenue performance, demand generation, and go-to-market delivery across Vehicle Sales, Rental & Leasing, Insurance, Marketing, and Branding, covering both B2C and B2B segments.

This role serves as the primary point of accountability for commercial execution, ensuring that strategic direction set by the CEO is translated into clear priorities, disciplined execution, and consistent performance across all commercial teams.

The Head of Commercial aligns sales, business development, marketing, and branding into a cohesive commercial engine, driving focus, accountability, and results while reducing fragmentation and execution risk across the organization.

Key Responsibilities

1. Commercial Strategy & Revenue Ownership

• Execute and operationalize group-wide commercial strategy, aligned with company growth objectives.
• Be accountable for revenue targets, revenue mix, margins (where applicable), and pipeline health.
• Translate strategic goals into clear commercial priorities, targets, and execution plans.
• Regularly review performance across all commercial verticals and intervene decisively where needed.

2. Sales Leadership (Car Sales, Rental, Insurance)

• Oversee all sales verticals, including:
  • Car sales (new, used, B2C, B2B where applicable)
  • Rental & leasing sales
  • Insurance sales
• Lead and manage Sales Managers and team leads; ensure consistent performance standards.
• Drive cross-sell and upsell across sales verticals (e.g. car → insurance → financing → rental).
• Ensure sales incentives, targets, and behaviors are aligned with long-term profitability, not short-term volume.

3. Business Development (BD, Corporate Sales)

• Set clear BD priorities and focus areas (corporate, partnerships, fleet, dealers, strategic accounts).
• Oversee BD pipeline management, deal quality, and conversion effectiveness.
• Ensure BD efforts are aligned with operational capacity and strategic direction.
• Work closely with Operations and Finance to ensure BD deals are scalable and commercially sound.

4. Marketing & Branding Leadership

• Own the execution and effectiveness of Marketing and Branding functions, ensuring plans are delivered on time, within budget, and aligned with Group commercial priorities.
• Ensure all marketing initiatives are clearly linked to measurable commercial outcomes, including lead generation, conversion rates, cost efficiency, and revenue contribution.
• Set priorities and allocate resources across sales verticals to ensure marketing effort is focused on the highest-impact opportunities.
• Ensure branding activities are consistent with the Group’s brand guidelines, positioning, tone, and visual identity, and are applied uniformly across all customer touchpoints.
• Act as the commercial gatekeeper for campaigns and initiatives — ensuring alignment with business objectives — without becoming a creative bottleneck or day-to-day executor.

5. Cross-Functional Integration

• Act as the integrator between Sales, BD, Marketing, Branding, and Operations.
• Resolve conflicts between teams (e.g. sales vs marketing, BD vs ops) decisively