Google Ads (PPC) Specialist

IMPOSSIBLE MARKETING SERVICES PTE. LTD.; Singapore; Hybrid; SGD 20,000 - 60,000; Full time

Job summary

Join a leading marketing agency in Singapore as a Google Ads (PPC) Specialist. You will manage high-profile PPC campaigns, oversee client communications, and collaborate with an award-winning team to drive exceptional results. With flexible work options and opportunities for professional growth, this is a chance to elevate your career in digital marketing.

Benefits

Flexible Work

Comprehensive Benefits

Professional Growth Opportunities

Extra Annual Leave

Collaborative Culture

Qualifications

• Experience in a PPC-related role preferred.
• Self-initiated, responsible, resourceful with a positive attitude.
• Proficient in written and spoken English.

Responsibilities

• Conduct thorough keyword research and optimize PPC campaigns.
• Lead the planning, execution, and management of campaigns.
• Monitor performance and provide monthly reports with insights.

Skills

Client Management

Data Analysis

Keyword Research

PPC Optimization

English Proficiency

Tools

Google Tag Manager

Google Analytics

Job description

We are seeking a passionate Google Ads (PPC) Specialist to drive the success of our clients’ PPC campaigns, making them your own and delivering exceptional results. As a key player on our team, you will oversee all aspects of clients’ paid search efforts, including campaign setup, strategic planning, monitoring, and optimization. If you’re ready to work with some of Singapore's biggest brands alongside an award-winning team, this role is for you!

Why Join Us?

• Flexible Work: Enjoy the option to work from home.
• Comprehensive Benefits: Medical and insurance coverage.
• Professional Growth: Yearly pay increments and access to both internal and external courses.
• Extra Leave: Gain an additional 2 days of annual leave each year.
• Award-Winning Team: Join an agency recognized as the Search Marketing Agency of the Year and Lead Generation Agency of the Year, chosen by brands like Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora, and UOB.
• Career Impact: Manage high-profile campaigns for top brands in Singapore and Asia, with exciting global expansion opportunities.
• Corporate Social Responsibility: We are proud to be one of the few digital agencies in Singapore deeply committed to CSR. Since 2015, our “Project KATE” initiative has provided free support to multiple charity organizations and underprivileged communities.

Key Responsibilities:

• Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
• End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
• Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
• Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
• Client Communication: Serve as the primary client contact, managing emails, calls, and online meetings to provide regular updates on strategy and campaign progress.
• CRM Updates: Regularly update the company CRM system with campaign progress, client communications, and relevant data.
• Collaboration & Best Practices: Collaborate and communicate effectively with team members, sharing PPC best practices and advising on client campaign improvements.
• Industry Awareness: Stay up-to-date with industry news, trends, and best practices to continuously improve campaign outcomes.

Requirements:

• Eligibility: Singaporeans or PR holders only.
• Experience: Relevant experience in a PPC-related role is preferred.
• Skills: Proficient in written and spoken English with strong client management skills.
• Attributes: Self-initiated, responsible, resourceful, with a positive and team-oriented attitude.

Join us to make a real impact on high-profile campaigns while advancing your career with a supportive, growth-oriented company!