Global User Growth & Performance Ads Manager

Netease Games; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Netease Games in Singapore is seeking a performance marketing specialist to drive overseas user growth for its tool products. You will manage campaigns on Facebook/Google, optimize bidding strategies, and craft high-converting ad content for international audiences.

The role requires strong data analysis, creativity in ad concepts, and fluency in English and Mandarin to collaborate with regional teams. A strategic, results-driven mindset is essential for success.

Qualifications

• 3+ years of experience in performance marketing for overseas PC or mobile applications.
• Deep expertise in advertising auction mechanisms on platforms such as Facebook/Google.
• Ability to craft compelling, high-converting ad copy for international audiences.
• Creative mindset to identify product selling points for overseas markets.
• Strong data sensitivity to identify issues behind metrics and address them.
• Excellent learning agility with a results-driven mindset.
• Proficiency in English and Mandarin due to regional collaboration.

Responsibilities

• Drive user growth for overseas tool products through performance advertising campaigns and be accountable for growth metrics.
• Monitor real-time advertising account data, make rapid assessments and adjustments, and optimize campaign strategies promptly to maximize performance.
• Stay current with ad formats and creative trends to improve CTR and conversion rates, ensuring targets are met.
• Conduct multi-dimensional performance reviews and produce daily/weekly/monthly reports evaluating volume, retention, ROI, and other metrics.
• Analyze user acquisition models and tactics of competing products; synthesize learnings and innovate new approaches.
• Collaborate cross-functionally with other departments, provide insights, and contribute strategic feedback to product improvement.

Skills

Performance marketing

Data analysis

English & Mandarin

Ad copywriting

Campaign optimization

Education

Bachelor's degree or above

Job description

Netease Games in Singapore is seeking a performance marketing specialist to drive overseas user growth for its tool products. You will manage campaigns on Facebook/Google, optimize bidding strategies, and craft high-converting ad content for international audiences.

The role requires strong data analysis, creativity in ad concepts, and fluency in English and Mandarin to collaborate with regional teams. A strategic, results-driven mindset is essential for success.