SG Campus Recruitment - User Acquisition Associate

NetEase; Singapore; On-site; SGD 42,000 - 62,000; Full time

Benefits offered by this job

Job summary

NetEase SG campus recruitment is seeking an User Acquisition Associate to join the growth team. You will execute paid UA across Meta, Google, TikTok and app stores, manage budgets, and test creatives to improve ROAS in overseas markets.

The role requires a degree in Marketing/Business or related fields, proficiency in Excel/Sheets, and a data-driven mindset. You will work with senior UA specialists and collaborate with the creative team to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing/Business/Data/Media/Communications/CS.
• Data-sensitive; proficient in Excel/Google Sheets; understands CPI/LTV/ROAS.
• Clear logical thinking and results-driven mindset in fast-paced acquisition.
• Experience with multi-market campaigns is a plus.

Responsibilities

• Run paid UA campaigns on Meta/Google/TikTok/app stores; manage daily budgets and bidding.
• Perform A/B testing of ad creatives and iterate high-converting creatives with the creative team.
• Monitor CPI/ROAS/retention and produce daily/weekly UA reports.
• Support ASO and influencer/KOC campaigns.
• Assist target-market UA strategy reviews and budget allocation.

Skills

Excel

Google Sheets

Growth metrics

Multilingual ability

Data-driven mindset

Education

Bachelor's degree in Marketing/Business/Data/Media/Communications/CS

Tools

Meta Ads

Google Ads

Job description

SG Campus Recruitment - User Acquisition Associate

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit:http://ir.netease.com/

Responsible for paid user acquisition in overseas markets and serves as the growth engine after product launch. Execute multi-channel ad buying, creative testing and ROAS optimization under the guidance of senior UA specialists.

• Execute paid user acquisition campaigns on Meta / Google / TikTok / app store channels; manage daily budgets and bidding
• Participate in A/B testing of ad creatives and iterate high-converting creatives with the creative team
• Monitor core metrics (CPI, ROAS, retention) and produce daily / weekly acquisition reports
• Support ASO (App Store Optimization) and influencer / KOC collaboration campaigns
• Support target-market UA strategy reviews and budget allocation recommendation

Requirements:

• Bachelor's degree or above in Marketing, Business, Data, Media, Communications, Computer Science or related fields
• Data-sensitive; proficient in Excel / Google Sheets; understands basic growth metrics (CPI / LTV / ROAS)
• Clear logical thinking and a results-driven mindset; able to work in a fast-paced acquisition environment

Preferred Qualifications:

• Familiarity with Meta Ads / Google Ads backend, or internship experience in ad buying
• Multilingual ability (target-market languages / Chinese), beneficial for multi-market campaigns
• Casual game player experience; understanding of performance creative logic

At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.