Global Growth & Performance Marketing Architect

bilibili Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

bilibili Group in Singapore is seeking a performance marketing specialist to architect and execute strategies that drive user acquisition and platform engagement. The role involves managing multi-channel advertising campaigns across Meta and Google platforms, enhancing ROI through A/B testing and full-funnel tracking.

The ideal candidate will have 3-5+ years of experience in performance marketing, deep technical mastery in ad ecosystems, and proficiency in data analysis tools. Fluency in English and Mandarin is required for collaborating with global teams.

Qualifications

• 3-5+ years of hands-on experience in performance marketing or paid user acquisition.
• Demonstrated success in scaling user bases for apps or digital platforms.
• Strong data-analytical skills and proficiency in data tools.

Responsibilities

• Architect and execute performance marketing strategies.
• Manage multi-channel digital advertising campaigns.
• Conduct A/B testing on ad creatives and audience targeting.
• Establish full-funnel tracking and attribution models.
• Partner with creative teams for culturally adaptive ad assets.

Skills

Performance marketing

Meta Ads Manager

Google Ads (UAC/SEM)

Data analysis

A/B testing

Collaborative skills

Excel

SQL

BI tools

English proficiency

Mandarin proficiency

Job description

bilibili Group in Singapore is seeking a performance marketing specialist to architect and execute strategies that drive user acquisition and platform engagement. The role involves managing multi-channel advertising campaigns across Meta and Google platforms, enhancing ROI through A/B testing and full-funnel tracking.

The ideal candidate will have 3-5+ years of experience in performance marketing, deep technical mastery in ad ecosystems, and proficiency in data analysis tools. Fluency in English and Mandarin is required for collaborating with global teams.