Online Growth & Performance Marketing Expert

bilibili Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

bilibili Group in Singapore is seeking a performance marketing specialist to architect and execute strategies that drive user acquisition and platform engagement. The role involves managing multi-channel advertising campaigns across Meta and Google platforms, enhancing ROI through A/B testing and full-funnel tracking.

The ideal candidate will have 3-5+ years of experience in performance marketing, deep technical mastery in ad ecosystems, and proficiency in data analysis tools. Fluency in English and Mandarin is required for collaborating with global teams.

Qualifications

• 3-5+ years of hands-on experience in performance marketing or paid user acquisition.
• Demonstrated success in scaling user bases for apps or digital platforms.
• Strong data-analytical skills and proficiency in data tools.

Responsibilities

• Architect and execute performance marketing strategies.
• Manage multi-channel digital advertising campaigns.
• Conduct A/B testing on ad creatives and audience targeting.
• Establish full-funnel tracking and attribution models.
• Partner with creative teams for culturally adaptive ad assets.

Skills

Performance marketing

Meta Ads Manager

Google Ads (UAC/SEM)

Data analysis

A/B testing

Collaborative skills

Excel

SQL

BI tools

English proficiency

Mandarin proficiency

Job description

0-1 Growth Architecture: Architect and execute performance marketing strategies from scratch to drive aggressive user acquisition, community growth, and platform engagement in international markets.

Hands-On Campaign Execution: Manage and scale multi-channel digital advertising campaigns hands-on, primarily leveraging Meta Ads Manager, Google Ads (UAC/SEM), and emerging programmatic networks.

Performance Optimization (ROI/CPA): Conduct rigorous A/B testing on ad creatives, audience targeting, and bidding algorithms to continuously lower Customer Acquisition Cost (CAC) and maximize Lifetime Value (LTV).

Attribution & Data Tracking: Establish robust full-funnel tracking and attribution models (via AppsFlyer, Adjust, etc.), delivering actionable growth insights and performance dashboards to leadership.

Creative & Cultural Localization: Partner with creative and local operational teams to conceptualize, iterate, and culturally adapt high-performing ad assets tailored for diverse regional user segments.

Qualifications:

3-5+ years of hands-on experience in performance marketing or paid user acquisition, with deep technical mastery of Meta and Google ad ecosystems.

Demonstrated success navigating the 0-1 growth phase, successfully scaling user bases for apps, digital content platforms, or gaming products in new markets.

Deep technical understanding of mobile attribution platforms, SDK integrations, and data privacy regulations.

Strong data-analytical acumen; highly proficient in Excel, SQL, or modern BI tools to translate raw data into strategic campaign adjustments.

Proactive, highly adaptable, and motivated by measurable growth metrics and fast-moving digital marketing landscapes.

Excellent command of English and Mandarin, capable of collaborating seamlessly with global cross-functional teams.