User Growth Manager

NETEASE INTERACTIVE ENTERTAINMENT PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

NETEASE INTERACTIVE ENTERTAINMENT PTE. LTD. is seeking an experienced performance marketing professional to drive growth for overseas tool products.

You will manage campaigns across Facebook and Google, optimize spend in real-time, and stay ahead of trends to improve CTR and conversions. You will conduct multi-dimensional performance reviews, report on key metrics, and collaborate with regional teams to translate product points into compelling creatives for international audiences.

Qualifications

• 3+ years of performance marketing for overseas PC or mobile apps.
• Deep expertise in advertising auction mechanisms on Facebook/Google with best practices.
• Ability to craft high-converting ad copy for international audiences.
• Translate product selling points into overseas-focused creatives.
• Strong data sensitivity to identify and fix issues in metrics.
• Quick learner with execution and results focus.
• Fluent in English and Mandarin for collaboration with regional teams.

Responsibilities

• Drive user growth for overseas tool products through performance advertising campaigns.
• Monitor real-time advertising account data and optimize strategies to maximize performance.
• Stay updated on ad formats and creative trends to improve CTR and conversions.
• Conduct performance reviews and produce regular reports on volume, retention, ROI, etc.
• Analyze user acquisition models and learnings from competitors to innovate tactics.
• Collaborate cross-functionally to provide insights and influence product improvements.

Skills

Performance marketing

Advertising auction

Copywriting

Creative testing

Data analysis

Learning agility

English & Mandarin

Education

Bachelor's degree or above

Job description

Responsibilities

• 1. Drive user growth for overseas tool products through performance advertising campaigns and be accountable for growth metrics.
• 2. Monitor real-time advertising account data, make rapid assessments and adjustments, and optimize campaign strategies promptly to maximize performance.
• 3. Stay current with the latest ad formats and creative trends to improve key metrics such as CTR and conversion rates, ensuring targets are consistently met.
• 4. Conduct multi-dimensional performance reviews and produce daily/weekly/monthly reports, achieving balanced outcomes across volume, retention, ROI, and other key metrics.
• 5. Analyze user acquisition models, tactics, and methodologies of competing products in the market; synthesize learnings and innovate new customer acquisition approaches.
• 6. Collaborate cross-functionally with other departments, provide constructive insights, and contribute strategic feedback to product improvement that drives accelerated business growth.

Requirements

• 1. Bachelor's degree or above with 3+ years of experience in performance marketing for overseas PC or mobile applications.
• 2. Deep expertise in advertising auction mechanisms on platforms such as Facebook/Google with established methodologies and best practices.
• 3. Stay attuned to overseas trends and hot topics; ability to craft compelling, high-converting ad copy that resonates with international audiences.
• 4. Creative mindset with ability to identify product selling points and translate them into effective advertising creatives tailored to overseas markets.
• 5. Strong data sensitivity with keen ability to identify issues underlying the metrics and systematically address them.
• 6. Excellent learning agility and execution capabilities with a results-driven mindset.
• 7.Proficiency in English and Mandarin is required as this role involves regular collaboration with regional teams and Mandarin speaking stakeholders, including counterparts based in China