Global User Acquisition Specialist

NetEase; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

NetEase in Singapore is seeking a data-driven Paid User Acquisition Specialist to drive growth in overseas markets. You will manage multi-channel campaigns, test creatives, and optimize ROAS under guidance from senior UA specialists.

The role requires a solid background in marketing or data, strong Excel/Sheets skills, and fluent English, with the ability to analyse CPI/ROAS and report results daily to inform budget decisions.

Qualifications

• Bachelor's degree in Marketing, Business, Data, Media, Communications, CS or related fields.
• Data-sensitive; proficient in Excel / Google Sheets; understands CPI / LTV / ROAS.
• Clear logical thinking and a results-driven mindset in a fast-paced acquisition environment.
• Fluent English (working language).

Responsibilities

• Execute paid user acquisition campaigns on Meta / Google / TikTok / app store channels; manage daily budgets and bidding
• Participate in A/B testing of ad creatives and iterate high-converting creatives with the creative team
• Monitor core metrics (CPI, ROAS, retention) and produce daily / weekly acquisition reports
• Support ASO (App Store Optimization) and influencer / KOC collaboration campaigns
• Support target-market UA strategy reviews and budget allocation recommendation

Skills

Analytical thinking

Growth mindset

Results-driven

Fast-paced environment

Fluent English

Education

Bachelor's degree in Marketing, Business, Data, Media, Communications, CS or related fields

Tools

Excel

Google Sheets

Meta Ads backend

Google Ads backend

Job description

NetEase in Singapore is seeking a data-driven Paid User Acquisition Specialist to drive growth in overseas markets. You will manage multi-channel campaigns, test creatives, and optimize ROAS under guidance from senior UA specialists.

The role requires a solid background in marketing or data, strong Excel/Sheets skills, and fluent English, with the ability to analyse CPI/ROAS and report results daily to inform budget decisions.