User Growth Manager

Netease Games; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Netease Games in Singapore is seeking a performance marketing specialist to drive overseas user growth for its tool products. You will manage campaigns on Facebook/Google, optimize bidding strategies, and craft high-converting ad content for international audiences.

The role requires strong data analysis, creativity in ad concepts, and fluency in English and Mandarin to collaborate with regional teams. A strategic, results-driven mindset is essential for success.

Qualifications

• 3+ years of experience in performance marketing for overseas PC or mobile applications.
• Deep expertise in advertising auction mechanisms on platforms such as Facebook/Google.
• Ability to craft compelling, high-converting ad copy for international audiences.
• Creative mindset to identify product selling points for overseas markets.
• Strong data sensitivity to identify issues behind metrics and address them.
• Excellent learning agility with a results-driven mindset.
• Proficiency in English and Mandarin due to regional collaboration.

Responsibilities

• Drive user growth for overseas tool products through performance advertising campaigns and be accountable for growth metrics.
• Monitor real-time advertising account data, make rapid assessments and adjustments, and optimize campaign strategies promptly to maximize performance.
• Stay current with ad formats and creative trends to improve CTR and conversion rates, ensuring targets are met.
• Conduct multi-dimensional performance reviews and produce daily/weekly/monthly reports evaluating volume, retention, ROI, and other metrics.
• Analyze user acquisition models and tactics of competing products; synthesize learnings and innovate new approaches.
• Collaborate cross-functionally with other departments, provide insights, and contribute strategic feedback to product improvement.

Skills

Performance marketing

Data analysis

English & Mandarin

Ad copywriting

Campaign optimization

Education

Bachelor's degree or above

Job description

Responsibilities

• 1. Drive user growth for overseas tool products through performance advertising campaigns and be accountable for growth metrics.
• 2. Monitor real-time advertising account data, make rapid assessments and adjustments, and optimize campaign strategies promptly to maximize performance.
• 3. Stay current with the latest ad formats and creative trends to improve key metrics such as CTR and conversion rates, ensuring targets are consistently met.
• 4. Conduct multi-dimensional performance reviews and produce daily/weekly/monthly reports, achieving balanced outcomes across volume, retention, ROI, and other key metrics.
• 5. Analyze user acquisition models, tactics, and methodologies of competing products in the market; synthesize learnings and innovate new customer acquisition approaches.
• 6. Collaborate cross-functionally with other departments, provide constructive insights, and contribute strategic feedback to product improvement that drives accelerated business growth.

Requirements

• 1. Bachelor's degree or above with 3+ years of experience in performance marketing for overseas PC or mobile applications.
• 2. Deep expertise in advertising auction mechanisms on platforms such as Facebook/Google with established methodologies and best practices.
• 3. Stay attuned to overseas trends and hot topics; ability to craft compelling, high-converting ad copy that resonates with international audiences.
• 4. Creative mindset with ability to identify product selling points and translate them into effective advertising creatives tailored to overseas markets.
• 5. Strong data sensitivity with keen ability to identify issues underlying the metrics and systematically address them.
• 6. Excellent learning agility and execution capabilities with a results-driven mindset.
• 7.Proficiency in English and Mandarin is required as this role involves regular collaboration with regional teams and Mandarin speaking stakeholders, including counterparts based in China