Global B2B Growth & GTM Director

ELSA, Corp; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

ELSA is seeking a Senior Director of B2B Marketing to drive GTM strategy and global demand generation for its SaaS platform. You will align with Sales, Product, and Leadership to build scalable campaigns and a high-performing team, owning CAC/LTV and pipeline growth.

The role focuses on expanding B2B reach across markets, leveraging analytics, and shaping a data-driven marketing organization within a fast-growing EdTech company.

Qualifications

• 8+ years in B2B SaaS marketing with global reach.
• Proven multi-channel lead generation and CRM automation success.
• Strong analytical, creative, and strategic thinking.
• EdTech/HR tech or mobile SaaS experience is a plus.

Responsibilities

• Lead B2B go-to-market (GTM) and demand generation strategy.
• Build B2B global lead generation and full-funnel campaigns.
• Collaborate with Sales, Product, and Leadership teams.
• Manage a growing B2B marketing team.
• Own campaign performance, CAC/LTV, and pipeline growth.

Skills

B2B SaaS marketing

Lead generation

Campaign management

Analytics

CRM automation

Job description

ELSA is seeking a Senior Director of B2B Marketing to drive GTM strategy and global demand generation for its SaaS platform. You will align with Sales, Product, and Leadership to build scalable campaigns and a high-performing team, owning CAC/LTV and pipeline growth.

The role focuses on expanding B2B reach across markets, leveraging analytics, and shaping a data-driven marketing organization within a fast-growing EdTech company.