Global Campaigns Lead — B2B Demand & Growth

RX Brasil; Singapore; Remote; SGD 120,000 - 180,000; Full time

Job summary

Elsevier seeks a Senior Manager for Global Campaigns to own strategy and performance of multi‑channel campaigns for priority Academic & Government initiatives. You will translate briefs into executable plans, partner with Field for global and local activation, and track performance to surface insights that boost GTM effectiveness.

Collaborating with Audience, Field, Content, and Creative teams, you will orchestrate cross‑functional delivery and optimization, reporting to the Director of Global

Qualifications

• Strong experience in B2B campaign or demand generation marketing.
• Proven ability to manage multi-channel campaign execution and optimization.
• Strong stakeholder management across Audience, Field, and Marketing teams.
• Confident cross-functional operator who can guide and support junior colleagues.

Responsibilities

• Own end-to-end campaign delivery for priority business areas and portfolio initiatives.
• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans.
• Drive campaign strategy and execution support for regional campaigns.
• Coordinate cross-functionally across Content, Creative, and execution teams.
• Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives.
• Reports into Director of Global Campaigns.

Skills

B2B marketing

Demand generation

Campaign optimization

Stakeholder management

Cross-functional collaboration

Job description

Elsevier seeks a Senior Manager for Global Campaigns to own strategy and performance of multi‑channel campaigns for priority Academic & Government initiatives. You will translate briefs into executable plans, partner with Field for global and local activation, and track performance to surface insights that boost GTM effectiveness.

Collaborating with Audience, Field, Content, and Creative teams, you will orchestrate cross‑functional delivery and optimization, reporting to the Director of Global