GTM Engineer

Aspire; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Aspire seeks a Demand Generation lead to sit with growth owners and build systems that move data between tools, measuring pipeline impact.

We are building a direct outbound motion across the US, Singapore, Hong Kong, Australia and beyond, crafting data, tooling and workflows to identify and activate high-value accounts.

You will deploy AI workflows for qualification, routing and prioritisation, balancing automation with human oversight to maximise conversions.

Qualifications

• 4 years working inside a GTM function (sales, marketing, RevOps or CS).
• Experience standing up an outbound motion from scratch.
• Familiarity with sales intelligence platforms such as Apollo, Firmable, Clay or ZoomInfo.
• Ex-founder or worked with early stage businesses.
• B2B fintech or financial services exposure across APAC and US.

Responsibilities

• Build the GTM engine: design and build data, tooling and workflow infrastructure to identify, prioritise and activate high-value target accounts.
• Automate prospecting and generate pipeline: replace manual list building, research, enrichment, qualification and routing with automated workflows.
• Operationalise AI across the funnel: deploy AI workflows for account intelligence, personalisation and prioritisation; balance automation with human oversight.
• Make it measurable and self-sustaining: establish GTM metrics and dashboards, track conversions, ship fixes, and leave the team a self-running system.
• Success after 12 months: HubSpot is the GTM truth, tiered lists self-maintain, outbound enrichment runs with minimal manual intervention.

Skills

Outbound motion

GTM design

Data tooling

Cross-market

Tools

HubSpot

n8n

Make

Zapier

Clay

Job description

You will sit with the people who own growth, understand what they are trying to achieve, and build the systems that make it happen. You will think about how data moves between tools rather than tool by tool, and judge success by pipeline impact.

Demand Generation sits within Aspire's Commercial organisation. We are building a direct outbound motion from scratch across the US, Singapore, Hong Kong, Australia (and growing!), targeting finance leaders at mid-market companies of 50 to 250 employees, and founders at high-growth startups.

Build the GTM engine:

• Design and build the data, tooling and workflow infrastructure to identify, prioritise and activate high-value target accounts
• Own how the stack fits together (CRM, sales intelligence, enrichment, sequencing) and the account data model everything downstream depends on.

Automate prospecting and generate pipeline:

• Replace manual list building, research, enrichment, qualification and routing with automated workflows, returning selling hours to reps
• Build repeatable workflows that consistently produce qualified accounts across defined ICP segments and tiers
• Design the signal layer (funding, hiring, market expansion) and own sequencing infrastructure and deliverability.

Operationalise AI across the funnel:

• Deploy AI workflows for account intelligence, personalisation and prioritisation, judged on measured conversion impact rather than novelty
• Decide where an agent runs unsupervised and where a human stays in the loop, and build the guardrails to match.

Make it measurable and self-sustaining:

• Establish GTM metrics and dashboards, track conversion at every stage, find where pipeline leaks and ship the fix
• Maintain and improve what you build, and leave the team a system they can run without you.

Success after 12 months:

• HubSpot is the trusted single source of GTM truth: enriched, deduplicated, complete
• Tiered target account lists build and maintain themselves across all markets
• Outbound enrichment and sequencing run without manual intervention
• Online outreach sources 25% of SQLs, with conversion measured at every stage.
• 4 years working inside a GTM function (sales, marketing, RevOps or CS), understanding how leads become pipeline and why reps stop trusting a lead score
• Builder first. You have built real systems other people depend on, and can walk us through what you shipped
• Fluency with automation platforms and APIs such as n8n, Make, Zapier or Clay, wired together by you rather than on your behalf
• Deep working knowledge of a modern CRM, ideally HubSpot, shaped around a team's actual needs rather than just used
• Comfortable reading code, shipping small changes and interrogating a data warehouse. This is not a software engineering role, but it is not a no-code role either
• You design for adoption. Building the workflow is the easy half; getting the team to use it is the job.

Preferred qualifications:

• Experience standing up an outbound motion from scratch rather than optimising an existing one
• Familiarity with sales intelligence platforms such as Apollo, Firmable, Clay or ZoomInfo, and with email deliverability and data protection across jurisdictions (GDPR, PDPA, CAN-SPAM)
• Ex-founder or have worked with early stage businesses
• B2B fintech or financial services, with multi-market exposure across APAC and the US