General Operations Manager – Digital Ecommerce

AI&MI PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A tech-driven e-commerce firm in Singapore is seeking a results-oriented General Operations Manager to lead and scale their operations. This role involves overseeing performance across major online platforms, developing growth strategies, and leading cross-functional teams. The ideal candidate has over 5 years of experience in e-commerce, strong analytical skills, and a proven track record of managing platform partnerships. This position offers the opportunity to work in a fast-paced environment and drive business growth.

Qualifications

• 5+ years of experience in e-commerce or digital commerce.
• 2-3 years in a management or leadership role.
• Hands-on experience managing platform partnerships.

Responsibilities

• Own the overall performance of e-commerce business.
• Develop and execute annual and quarterly business plans.
• Manage multi-platform operations effectively.
• Lead and mentor multi-functional teams in operations.

Skills

E-commerce strategy

Leadership

Data analysis

Platform management

Education

Bachelor’s degree in Business, Management, or Marketing

Tools

Shopee

Lazada

TikTok Shop

Job description

Reports To

CEO / Managing Director

Job Summary

AI&MI Pte Ltd is seeking a results-oriented General Operations Manager – Digital & E-commerce to lead and scale our end-to-end e-commerce and digital commerce operations. This role has full ownership of business performance across major online platforms and DTC channels, covering strategy, operations, partnerships, supply chain coordination, and cross-functional execution.

The ideal candidate is both strategic and hands‑on, with strong experience managing platform relationships (Shopee, Lazada, TikTok), driving growth through data, and leading multi‑functional teams in a fast‑paced, high‑growth environment.

Key Responsibilities

1. E-commerce & Digital Business Leadership

• Own the overall performance of AI&MI’s e-commerce business, including revenue growth, profitability, margins, and operational efficiency.

• Develop and execute annual and quarterly business plans aligned with company objectives.

• Manage and optimize multi-platform operations, including Shopee, Lazada, TikTok Shop, and DTC websites.

• Oversee both 1P (Retail) and 3PD (Marketplace) business models to maximize sales and customer experience.

2. Platform, Growth & Partnership Strategy

• Define platform‑specific growth strategies, including pricing, promotions, assortment planning, and campaign execution.

• Build, manage, and deepen strategic relationships with e-commerce platforms, MCNs, creators, affiliates, and external agencies.

• Lead negotiations on partnership terms, joint business plans, and platform initiatives.

• Drive new growth opportunities such as live commerce, affiliates expansion, influencer/content commerce, and emerging channels.

• Act as the primary Point of Contact with Headquarters and external agencies on all digital commerce matters (where applicable).

3. Cross‑Functional & Team Leadership

• Lead, mentor, and scale teams across operations, content, customer service, and supply chain.

• Establish clear KPIs, SOPs, and performance management frameworks.

• Collaborate closely with Marketing, Performance Marketing, Finance, Warehouse, Logistics, and external vendors to ensure seamless execution.

• Ensure strong execution, follow‑through, and accountability across internal and external stakeholders.

4. Supply Chain, Inventory & Fulfilment Oversight

• Oversee inventory planning, demand forecasting, warehousing, fulfilment, and last‑mile delivery.

• Optimize supply‑chain costs, service levels, and operational processes to support growth.

• Manage suppliers, manufacturers, and third‑party logistics partners to ensure reliability and scalability.

5. Data, Performance & Reporting

• Monitor business KPIs closely, including GMV, conversion rate, ROI, margin, inventory turnover, and fulfilment SLAs.

• Use data and analytics to identify issues, generate insights, and drive continuous improvement.

• Prepare regular management reports, business reviews, and strategic recommendations for senior leadership.

• Ensure store setup, campaigns, and platform operations are continuously optimized.

Requirements

Must‑Have

• Bachelor’s degree in Business, Management, Marketing, or a related field.

• 5+ years of experience in e-commerce, digital commerce, or platform operations, with 2–3 years in a management or leadership role.

• Strong hands‑on experience with Shopee, Lazada, TikTok Shop, and related digital ecosystems.

• Proven ability to manage platform partnerships and commercial negotiations.

• acumen, analytical mindset, and data‑driven decision‑making skills.

• Excellent leadership, communication, and problem‑solving abilities.