Field Marketing Manager

Ensign InfoSecurity; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading cybersecurity firm in Singapore is seeking a Field Marketing Manager responsible for driving Account-Based Marketing initiatives and lead generation. The role requires 3 to 5 years of experience in digital marketing, skills in developing campaigns and events, and a strong project management background. Candidates should be proficient in marketing analytics and capable of optimizing customer engagement. This position offers an opportunity to impact the firm's marketing success significantly.

Qualifications

• 3 to 5 years of experience in ABM, Lead Generation, or digital marketing roles.
• Hands-on experience in executing multi-part events and lead generation programs.
• Knowledgeable in content marketing to generate qualified leads.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Lead the development and execution of ABM strategies to engage targeted accounts.
• Create relevant and compelling content for marketing efforts.
• Develop programs to accelerate the sales pipeline.
• Collaborate with teams to enhance customer experience.

Skills

Project management skills

Communication skills

Data-driven mindset

Creative thinking

Familiarity with CRM systems

Collaboration skills

Tools

Microsoft Office Suite

Marketing automation platforms

Job description

Ensign is hiring !

We are seeking a dynamic and results-driven Field Marketing Manager to join our growing team. In this role, you will be responsible for driving Account-Based Marketing initiatives, lead generation, and nurturing programs to fuel our sales pipeline. The ideal candidate will have a strong background in creating and implementing targeted marketing campaigns, developing compelling content, and executing innovative events. This is a unique opportunity to play a pivotal role in shaping the success of our field marketing efforts.

Responsibilities

ABM Lead Generation and Nurturing

• Lead the development and execution of ABM strategies to engage targeted accounts and contacts.
• Implement personalised nurturing campaigns to accelerate the buyer's journey.

Content Development and Event Management

• Create relevant and compelling content to support ABM and lead generation efforts.
• Plan and execute multi-part events, webinars, and digital advertising campaigns to enhance brand visibility.

Pipeline Acceleration Programs

• Develop and implement programs to accelerate the sales pipeline for targeted accounts.
• Utilize marketing strategies to optimise pipeline velocity and conversion rates.

Marketing Effectiveness and Audience Segmentation

• Identify opportunities to enhance marketing effectiveness through improved audience segmentation and targeted marketing strategies.
• Optimize processes to streamline and improve overall marketing efficiency.

Optimizing Customer Engagement

• Implement strategies to maximise customer engagement throughout the marketing and sales funnel.
• Collaborate with cross-functional teams to ensure a seamless and impactful customer experience.

Campaign Measurement and Reporting

• Maintain effective measurement systems to evaluate the performance of marketing strategies.
• Provide regular reports and analysis of campaign performance, making data-driven recommendations for improvement.

Brand Research and Customer Satisfaction

• Conduct brand research to gauge brand awareness, sentiment, and overall brand health.
• Provide customer feedback and insights to inform strategies for brand enhancement.

Assist in Other Company Initiatives or Events

• Assist in running various company initiatives or events, such as customer or internal staff training programs and recruitment initiatives.

Requirements

• A minimum of 3 to 5 years of experience in ABM, Lead Generation, or digital marketing roles.
• Hands-on experience in executing innovative and multi-part event and lead generation programs.
• Solid background in creating and implementing marketing campaigns using live events, webinars, digital advertising, and professional networking.
• Experience in launching campaigns and reporting on results.
• Expertise in developing and managing multiple marketing programs simultaneously.
• Proven experience in demand generation campaigns, including target segmentation and list acquisition.
• Knowledgeable in content marketing and inbound marketing to generate more qualified leads.
• Familiarity with the B2B sales cycle and strategic use of marketing communication for lead nurturing and growth acceleration.
• Ability to thrive in a fast-paced environment with high flexibility and adaptability.

Skills

• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills.
• Data-driven mindset with proficiency in campaign analytics and reporting.
• Creative thinking and problem-solving abilities.
• Familiarity with marketing automation platforms and CRM systems.
• Ability to collaborate effectively with cross-functional teams.
• Strategic mindset with a focus on achieving measurable business results.
• Proficiency in Microsoft Office Suite and other relevant marketing tools.