E-commerce Marketing Manager - Singapore Based

Living in a Bubble; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fast-growing e-commerce brand is seeking an E-Commerce Marketing Manager in Singapore to oversee the marketing strategy and elevate global brand presence. You will lead a team and manage performance marketing across various channels, focusing on both acquisition and retention. The ideal candidate has over 4 years of experience in DTC e-commerce and a passion for adventure or travel. A competitive compensation package and opportunities for creative direction are offered.

Benefits

Competitive compensation package

Annual leave and sick leave

Biannual performance bonus

Ownership of marketing strategy

Opportunity to work in a growing global brand

Qualifications

• 4+ years as a Marketing Manager in a DTC e-commerce environment.
• Hands-on Shopify experience is required.
• Experience managing a team of at least 3 members.
• Direct experience marketing to the US market is a plus.
• Proven ability to scale Meta and Google campaigns profitably.

Responsibilities

• Lead and optimize paid campaigns across various platforms.
• Define and execute brand engagement strategies.
• Own marketing KPIs and use analytics for decisions.
• Collaborate with creative teams on marketing materials.
• Improve conversion funnels from acquisition to retention.

Skills

Performance Marketing

Team Management

Data Analytics

Creative Direction

Customer Journey Optimization

Tools

Shopify

GA4

Job description

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Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are looking for an E-Commerce Marketing Manager to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance performance-driven execution with long-term brand building. You will manage a full-time marketing team of at least three specialists across acquisition, creative, and retention.

Key Responsibilities

• Performance Marketing
  • Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
  • Scale profitable acquisition and retargeting funnels (US & AU focus)
  • Manage full-funnel performance with weekly KPI reporting
• Brand & Growth Strategy
  • Define and execute strategies that increase brand awareness, community engagement, and brand search volume
  • Champion our brand voice within the vanlife and adventure community
• Data & Analytics
  • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution
  • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results
• Creative Direction
  • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle
• Customer Journey Optimization
  • Improve conversion funnels from acquisition to retention
  • Partner with CX and product to elevate the on-site shopping experience
• Budget Ownership
  • Manage and allocate marketing budgets for maximum efficiency and return
• Cross-Functional Collaboration
  • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities

Success Metrics (KPIs)

• Revenue Growth — contribution to topline sales across all channels
• Blended ROAS — efficiency of overall paid media performance
• MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue
• Brand Search Volume — growth in branded, non-branded, and category-level search demand

Requirements

• 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment
• Hands-on Shopify experience (required)
• Experience managing a team of at least 3 members
• Direct experience marketing to the US market (AU experience is a bonus)
• Proven ability to scale Meta and Google campaigns profitably
• Strong analytical and data interpretation skills
• Comfortable with creative strategy, funnel optimization, and rapid experimentation
• Excellent communication and project leadership skills
• Passion for adventure, travel, or the outdoors is a big plus

Benefits

• Competitive compensation package
• Annual leave + sick leave + biannual performance bonus
• Direct ownership of marketing strategy and creative direction
• Join a fast-growing global brand in a booming outdoor category
• Work with a passionate international team and help shape the future of vanlife gear